大众媒介视域下体育新闻的传播--以2020东京奥运会为例  

Based on 2020 Tokyo Olympics: Communication of Sports News from Perspective of Mass Media

作　　者：章晓俊[1] 汪洋[2] ZHANG Xiaojun;WANG Yang(Department of Physical Education,Anhui University,Hefei Anhui,230601;General Education Department,Anhui Xinhua University,Hefei Anhui,230088)

机构地区：[1]安徽大学体育军事教学部,安徽合肥230601 [2]安徽新华学院通识教育部,安徽合肥230088

出　　处：《湖北体育科技》2022年第8期671-674,共4页Hubei Sports Science

基　　金：2019年安徽省高校人文社科研究重点项目(SK2019A0021);安徽省高校优秀青年人才支持计划项目(gxyq2020204)。

摘　　要：大众媒介时代,2020东京奥运会体育新闻的传播呈现出传播技术科技化、传播形态多样化、传播风格多元化、传播过程个性化等特点。现今受新特点的影响,体育新闻传播暴露出诸多问题:新闻过度模式化,缺乏个性化宣传;海量信息表现出碎片化、分散化和同质化;商业化环境下体育新闻传播的“失真”现象;市场监管措施不完善,以及频频出现体育赛事版权纠纷等,给体育新闻的传播带来了很多不良影响。因此,在充分发挥体育新闻传播新特点的优势前提下,要重视新闻内容的创新,完善法律法规、加强监督管理,有效促进体育新闻传播的健康发展。In the era of mass media,the Communication of sports news at the 2020 Tokyo Olympic Games shows the characteristics of scientific and technological communication technology,diversified communication forms,diversified communication styles and personalized communication process,which has injected new vitality into the dissemination of sports news.Nowadays,under the influence of new characteristics in the new environment,sports news communication has also exposed many problems,the news is excessively patterned and lacks personalized publicity.Massive information shows fragmentation,decentralization and homogenization.The"distortion"phenomenon of sports news communication in the commercial environment.Imperfect market supervision measures and frequent sports event copyright disputes have brought a lot of adverse effects to the dissemination of sports news.Therefore,on the premise of giving full play to the advantages of the new characteristics of sports news communication,it should pay attention to the innovation of news content,improve laws and regulations,strengthen supervision and management,and effectively promote the healthy development of sports news communication.

关 键 词：大众媒介 体育新闻 传播 2020东京奥运会 法律法规 

分 类 号：G80-05[文化科学—运动人体科学]