基于网络照片分析的网红JK服饰店空间设计研究  

RESEARCH ON THE SPACE DESIGN OF SITUATIONAL CELEBRITY JK CLOTHING STORE BASED ON ONLINE PHOTOS ANALYSIS

作　　者：刘文君 LIU WENJUN

机构地区：[1]南京理工大学设计艺术与传媒学院

出　　处：《设计》2022年第15期154-157,共4页Design

摘　　要：提出基于网络照片分析在JK服饰店空间设计的研究,解决空间设计缺乏品牌个性、无法吸引消费者的问题,建立场景记忆点,拥有成为网红店的潜力。基于网络照片收集,采用内容分析法,对社交平台上消费者反馈的照片进行研究,分析照片中出现对象的类型与频率。得出消费者的喜爱偏好,关注的道具种类、场景类型,归纳出网络照片拍摄与店铺场景特征的联系。总结网红JK服饰店空间设计要素,应用于设计实践中,为后续研究网络照片与空间设计联系及网红店空间设计略以启发。The paper puts forward the research on space design in JK clothing store based on online photos analysis,to solve the problem of space design lacking brand personality and unable to attract consumers,to establish scene memory points,and to have the potential to become a situational celebrity store.Based on the collection of online photos,the content analysis method is used to study the photos of consumer feedback on social platforms,and analyze the types and frequencies of objects appearing in the photos.Get the consumer’s preferences,item types and scene types,and summarize the relationship between online photos and the characteristics of store scene.Summarize the space design elements of situational celebrity JK clothing store,applied in the design practice,for the follow-up research of online photos and space design connection and situational celebrity store space design slightly inspired.

关 键 词：内容分析法 网络照片 网红店 JK服饰店 店铺空间设计 

分 类 号：TU247[建筑科学—建筑设计及理论]