邮乐购农村电商物流中存在的问题及解决方案——以广西贵港市为例  

Problems and Solutions in Rural E-commerce Logistics of Mail Tesco——A Case Study of Guigang City,Guangxi

作　　者：莫桂芳 黎聪 MO Gui-fang;LI Cong(Guangxi Logistics Vocational and Technical College,Guigang 537100,China)

机构地区：[1]广西物流职业技术学院,广西贵港537100

出　　处：《物流工程与管理》2022年第8期78-80,共3页Logistics Engineering and Management

基　　金：2021年度广西高校中青年教师科研基础能力提升项目:乡村振兴视角下贵港农村电商物流现状及对策研究——以邮乐购为例(2021KY1967)。

摘　　要：作为新兴产业的农村电商使市场受到巨大冲击,不仅扩展了农产品营销范围,同时最大限度提升了农产品市场流通率。广西的农村电商物流业得到空前的发展,但物流后期配送却成为当前亟待解决的瓶颈问题。文中将贵港市作为研究对象,深入分析广西农产品物流产业链,持续扩大政府为农村电商物流产业提供的重要支持,提出建设第三方配送机构,多元化发展农村电商物流产业的针对性发展战略。As an emerging industry,rural e-commerce has a huge impact on the market,which not only expands the marketing scope of agricultural products,but also improves the market circulation rate of agricultural products to the greatest extent. The rural e-commerce logistics industry in Guangxi has developed unprecedentedly,but the late logistics distribution has become the bottleneck problem to be solved at present. This paper takes Guigang City as the research object,deeply analyzes the agricultural product logistics industry chain in Guangxi,continues to expand the important support provided by the government for the rural e-commerce logistics industry,and puts forward the targeted development strategy of building a third-party distribution organization and diversified development of rural e-commerce logistics industry.

关 键 词：邮乐购 农村电商 物流 研究 

分 类 号：F322[经济管理—产业经济]