Bad performance in China,Adidas CEO admited that they made a mistake  

作　　者：Zhong Mengxia 

机构地区：[1]不详

出　　处：《China Textile》2022年第4期24-25,共2页中国纺织（英文版）

摘　　要：Recently,in the interview with Handelsblatt,kasper rorsted,the CEO of Adidas said that Adidas had made a mistake in the Chinese market,and this news was once on the trending topics of major social networks in China.Previously,Adidas had announced the results of the first quarter of 2022.Affected by supply chain restrictions and pandemic situation,Adidas’revenue reached 5.302 billion euros in the first quarter,down3%from the same period of last year.Sales in China's Mainland decreased by 34.6%year-on-year to 1.004billion euros.This is the fifth quarter since 2021 that Adidas’sales have declined continuously in China.Can Adidas turn over again in China?

关 键 词：REVENUE MAINLAND interview 

分 类 号：F416.86[经济管理—产业经济]