国内纺织花稿产业发展现状与策略研究  

Research on the Development Status and Strategy of China’s Textile Pattern Design Industry

作　　者：林竟路[1] 黄鑫杰 LIN Jing-lu;HUANG Xin-jie(Silk and Fashion Culture Center of Zhejiang Province,Zhejiang Sci-Tech University,Hangzhou,Zhejiang,310018,China;School of Fashion Design and Engineering,Zhejiang Sci-Tech University,Hangzhou,Zhejiang,310018,China)

机构地区：[1]浙江理工大学浙江省丝绸与时尚文化研究中心,浙江杭州310018 [2]浙江理工大学服装学院,浙江杭州310018

出　　处：《浙江纺织服装职业技术学院学报》2022年第3期16-23,共8页Journal of Zhejiang Fashion Institute of Technology

基　　金：浙江省哲学社会科学重点研究基地(浙江理工大学浙江省丝绸与时尚文化研究中心)课题(编号:ZSFCRC202206PY);浙江省大学生科技创新活动计划暨新苗人才计划成果。

摘　　要：纺织花稿产业作为20世纪90年代市场经济兴盛后生产分工的产物,其作为配角扮演着纺织业良性发展之重要推手。本文通过文献梳理、品牌跟踪分析以及对花稿市场实地调研等方法,梳理出花稿产业的总体情况与现阶段发展境况,分析其组织形式、设计调配、交易模式、供稿主体等方面发展现状。针对目前行业存在设计雷同、供需不匹配、品类同质化、企业结构单一、人才培养两极化等问题,提出完善设计管理、优化商业模式、创新人才培养机制、加大政府政策扶持等策略。As the product of production division after the prosperity of market economy in the 1990s,textile pattern design industry plays an important role in the benign development of textile industry.Through literature review,brand tracking analysis and field research on the pattern design market,this paper combs out the overall situation and current development situation of the pattern design industry,and analyzes its development status in terms of organizational form,design allocation,transaction mode and contributors.In view of the existing problems such as similar design,mismatch between supply and demand,homogenization of categories,single enterprise structure and polarization of talent training,this paper puts forward strategies such as improving design management,optimizing business model,innovating talent training mechanism and increasing government policy support.

关 键 词：中国纺织产业 花稿产业 发展现状 存在问题 应对策略 

分 类 号：TS194.1[轻工技术与工程—纺织化学与染整工程]