高职广告艺术设计专业课程思政体系构建研究  

Research on the Construction of Ideological and Political System of Advertising Art Design Major in Higher Vocational Education

作　　者：黄红梅[1] HUANG Hongmei(Shaoyang Vocational and Technical College,Shaoyang 422000,China)

机构地区：[1]邵阳职业技术学院,湖南邵阳422000

出　　处：《鞋类工艺与设计》2022年第10期62-64,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2021年度湖南省教育厅科学研究项目《高职广告艺术设计专业课程思政体系构建研究》(项目编号:21C1460)。

摘　　要：高职广告艺术专业的学生,不仅需要有专业的艺术素养和职业技能,还需要具备正确的价值理念和行为观念,唯有如此,才能在未来的广告行业和领域工作中做出理想的成绩,为社会主义的发展做贡献。本文通过文献研究和行动研究法的运用,针对高职广告艺术设计专业的课程思政体系构建展开深入讨论,以期能够让高职广告艺术设计专业的人才培养更符合社会发展的期待。Students majoring in advertising art in higher vocational colleges need not only professional artistic literacy and professional skills,but also correct values and behavior concepts.Only in this way can they make ideal achievements in the future advertising industry and field work and contribute to the development of socialism.Through the application of literature research and action research,this paper discusses the construction of the ideological and political system of the course of advertising art design specialty in Higher Vocational Colleges in order to make the talent training of advertising art design specialty in higher vocational colleges more in line with the expectations of social development.

关 键 词：广告艺术设计 课程思政 体系构建 

分 类 号：G641[文化科学—高等教育学]