图书馆文化创意产业现状及其发展对策  

The Current Situation and Development Strategy of Library Cultural and Creative Industry

作　　者：刘芳[1] 张群英 吕媛君 LIU Fang;ZHANG Qun-ying;LV Yuan-jun(China Three Gorges University,Yichang 443000,China)

机构地区：[1]三峡大学,宜昌443002

出　　处：《大学图书情报学刊》2022年第5期87-95,115,共10页Journal of Academic Library and Information Science

基　　金：宜昌市2021年度社会科学研究课题“文旅融合背景下宜昌地域特色文创设计研究”(ysk21kt130)。

摘　　要：图书馆文创产品是推动中华优秀传统文化传播的重要载体;进一步提升读者与图书馆的互动体验,满足读者的个性化文化需求,是图书馆社会教育职能的延伸。文章结合“全国图书馆文化创意产品开发联盟”的文创产品开发实践,通过案例分析探讨图书馆文化创意工作的目标定位、联盟建设、IP设计开发、产品类型、产业发展特色及发展策略,以期促进图书馆文化创意产品的开发和推广,更好地发挥图书馆的社会教育职能,推动馆藏资源开发利用,树立文创品牌形象,助力阅读推广,丰富人民群众的精神文化生活。Library cultural and creative products are an important carrier to promote the dissemination of Chinese excellent traditional culture,further improve the interactive experience between readers and the library,and meet the personalized cultural needs of readers,which is the extension of the social education function of the library.Combined with the cultural and creative product development practice of the“National Library Cultural and Creative Product Development Alliance”,this paper discusses the goal orientation,alliance construction,IP design and development,product types,industrial development characteristics and development strategies of library cultural and creative work through case analysis,so as to promote the development and promotion of library cultural and creative products in order to give better play to the social education function of the library,promote the development and utilization of collection resources,establish a cultural and creative brand image,help reading promotion,and enrich the spiritual and cultural life of the people.

关 键 词：图书馆 文化创意产业 文旅融合 阅读推广 

分 类 号：G259.2[文化科学—图书馆学]