风从“华生”来--华生电扇文创产品的设计创新探索  

Wind from"Watson"-Exploring the Design Innovation of Cultural and Creative Products of Watson Electric Fans

作　　者：雷丽 Lei Li(Shanghai Academy of Fine Arts,Shanghai University,Shanghai 200042)

机构地区：[1]上海大学上海美术学院,上海200042

出　　处：《流行色》2022年第8期138-140,共3页Fashion Color

摘　　要：本文以“华生”牌电风扇(以下简称华生电扇)为研究对象,从20世纪华生电扇的起源、发展和创新进行描述性分析,阐明了华生电扇的历史背景及其蕴含的文化内涵。通过再设计的方式对华生电扇的视觉符号和色彩因子进行解构重组,同时与文创产品设计的核心理念相结合,对华生电扇采取图形提炼再设计、元素解构重组再设计、造势感知载体再设计等设计策略,进而对华生电扇的现代应用进行探索性设计。为华生电扇的创新应用和资源转化提供理论依据和实践路径。This paper takes the"Watson"brand electric fan(hereinafter referred to as the Watson fan)as the research object,analyzes the origin,development and innovation of the Watson fan in the 20th century,and clarifies the historical background of the Watson fan and the cultural connotation it contains.By deconstructing and reorganizing the visual symbols and color factors of the Watson electric fan through redesign,and combining them with the core concept of cultural and creative product design,the design strategies of the Watson electric fan,such as graphic refinement and redesign,element deconstruction and reorganization and redesign,as well as the design of the perceptual carrier of momentum creation,are adopted,and then the modern application of the Watson electric fan is explored.It provides a theoretical basis and practical path for the innovative application and resource transformation of the Watson electric fan.

关 键 词：“华生”牌电风扇 文创产品 设计创新 实践 

分 类 号：TM9[电气工程—电力电子与电力传动]