应对公共安全危机实现农产品物流配送优化路径研究--基于新冠疫情期间农产品运销难的思考  

Study on the Optimized Path of Logistics Distribution of Agricultural Products to Realize the Crisis of Public Security--Reflection on the Difficulty of Transportation and Marketing of Agricultural Products During COVID-19

作　　者：陈镜如 黄琪 黄文杰 杨芷馨 张益丰(指导) CHEN Jing-ru;HUANG Qi;HUANG Wen-jie;YANG Zhi-xin(School of Economics,University of Bristol,Bristol,UK BS15QD;Suyin Kaiji Consumer Finance Co.,LTD,Jiangsu Suzhou 215300,China;Professional Degree Education Center,Departnlent of Economies and Management,East China Normal Univeristy,Shanyhai 200062,China;College Managemnt,South-Central Minzu University,Wuhan 430074,China)

机构地区：[1]英国布里斯托大学经济学院,英国5QD [2]苏银凯基消费金融有限公司,江苏苏州215300 [3]华东师范大学经济与管理学部专业系统教育中心,上海200062 [4]中南民族大学管理学院,武汉430074 [5]不详

出　　处：《中国林业经济》2022年第5期59-63,共5页China Forestry Economics

基　　金：南京林业大学大学生创新创业训练项目“应对公共安全危机实现农产品物流配送体系优化路径研究:以湖北省为例”(2020NFUSPITP0665)。

摘　　要：通过对农村基层社区管理者、普通村民、城市居民、城市社区管理者进行问卷调查、电话访谈、网络调查等调研手段,了解湖北省在疫情期间农产品供销的现状与配送方案,以及农村生产资料供应与配送情况,从中发现现存农产品供应网络与生资供销网络存在的现实困境。在此基础上设计以区块链技术嵌入农产品供销和农业生产性服务供应环节,通过区块链进行云端撮合“双H”模型农产品供销服务体系,为销售服务以及农村社会化服务方式提供精准配置平台,逆转农产品供销体系以产定销传统模式实现“餐桌→田间”供应链重构,改变农业社会化服务分散无序,效率低下等相关问题。最后针对“双H”供应链模型在农产品运销与农业生产服务供应者之间的信息衔接、利益衔接等关键问题提出方案建议。Influenced by the COVID-19 epidemic,as the key area of the epidemic Hubei Province was under strict traffic control and the supply and marketing situation of agricultural products was the most severe.Through questionnaire survey,telephone interview,network survey and other research methods among rural grass-roots community managers,villagers,urban residents and urban community managers,this paper had thrown new light on the current situation and distribution plan of agricultural products supply and marketing in Hubei Province during the epidemic period,as well as the supply and distribution situation of means of agricultural production.It found the existing dilemma about the supply chain of agricultural products and the marketing network of means of production of agricultural products.On the basis of the previous research,it designed to embed the block chain technology into the supply and marketing of agricultural products and the supply of agricultural productive services.Through the chain block“double H”model of agricultural products supply and marketing service system could be matched in the cloud in order to provide precise configuration platform for sales service and rural socialized service way precise configuration platform.In this process,the traditional mode of the supply and marketing system to fix the quotas for marketing could be reversed and“dining-table to farming-area”supply chain reconstruction be realized.Thus agricultural socialization services scattered disorder,low efficiency and other related problems could have been changed.In the end,it put forward some proposals for the application of the“double H”supply chain model in the information communication and benefit connection among agricultural products transportation and marketing and agricultural production service suppliers.

关 键 词：公共危机 农产品供应链 区块链技术 供应链重构 

分 类 号：F326.2[经济管理—产业经济]