自媒体时代的网络舆情治理研究  

Research on governance of network public opinion in We-media era

作　　者：姜睿雅[1] Jiang Ruiya

机构地区：[1]中共烟台市委党校

出　　处：《西藏发展论坛》2022年第5期81-86,共6页

摘　　要：自媒体时代的到来,引发媒介格局的深度调整,客观上使传统媒体受到了尖锐挑战,加大了网络舆情治理的难度。在舆情治理中。从宏观上,要以改革精神推动传统媒体与新媒体的融合发展。着力打造技术先进、形态多样、公信力强和传播有力的新型传媒体系,从微观上,要从立法、执法和人才队伍建设上着手,实现互联网的健康发展和网络舆情的有效治理。The arrival of the era of “We media” leads to the in-depth adjustment of the media pattern, which objectively brings sharp challenges to traditional media and increases the difficulty of online public opinion governance. In the governance of public opinion, from a macro perspective, it is necessary to promote the integrated development of traditional media and new media in the spirit of reform, and strive to build a new media system with advanced technology, diverse forms, strong credibility and powerful communication;from the micro perspective, we should start from legislation, law enforcement and talent team construction to realize the healthy development of the Internet and effective governance of online public opinion.

关 键 词：自媒体 网络舆情 治理 

分 类 号：G206[文化科学—传播学] C912.63[经济管理]