三维度框架下日本滑雪产业的战略模式分析与启示  

Strategic Mode of the Skiing Industry in Japan Under Three Dimensional Frameworks:Analysis and Implications

作　　者：吴琳[1] 王萍[2] 王飞[2] WU Lin;WANG Ping;WANG Fei(Department of Oriental Languages,Harbin Normal University,Harbin 150025,Heilongjiang,China;Institute of Sports Humanities and Society,Harbin Sport University,Harbin 150008,Heilongjiang,China)

机构地区：[1]哈尔滨师范大学东语学院,黑龙江哈尔滨150025 [2]哈尔滨体育学院体育人文社会学院,黑龙江哈尔滨150008

出　　处：《上海体育学院学报》2022年第9期42-52,共11页Journal of Shanghai University of Sport

基　　金：国家社会科学基金一般项目(21BTY044);中国国家留学基金项目(CSC NO.201908230385)。

摘　　要：在对日本滑雪市场发展演进趋势进行梳理的基础上,综合利用竞争理论、产品生命周期理论和产业关联理论,从微观、中观、宏观3个维度对日本滑雪产业发展的战略选择进行剖析,总结日本滑雪产业的开发运营模式。认为,日本滑雪产业经过120余年发展逐渐形成了针对外部竞争环境和自身产品变化适时调整的动态化开发运营模式。当前我国可借鉴日本滑雪产业的动态化开发运营战略思路,研判当下国内滑雪市场发展环境,落实综合性政策协调措施,宣传滑雪运动的产品价值,以质量提升和营销创新维护现有服务产品,以产业内与产业间深度有机融合开发全新业态,结合时代特征和市场需求推动我国滑雪产业高质量发展。On the basis of sorting out the development evolution trend of the Japanese skiing market,the competition theory,the product life cycle theory and the industrial linkage theory are comprehensively used to conduct an in-depth analysis of its management strategy from macro-level,meso-level,micro-level perspectives,and the operation strategy mode of Japanese skiing industry is summarized.It holds that the Japanese skiing industry has gradually formed a dynamic development and operation mode that regulates simultaneously for the external competitive environment and changes in its own products,after more than 120 years of development.At present,China's skiing industry can learn from Japan's dynamic development and operation strategy to judge the current environment of its domestic skiing market.Thereafter the comprehensive policy coordination measures are to be implemented,product value of skiing sports promoted,existing service products maintained by quality improvement and marketing innovation,new businesses developed with deep organic integration within and between industries,thus the high-quality and sustainable development of China's skiing industry will arise combined the characteristics of the times with changes in market demand.

关 键 词：滑雪产业 日本 战略模式 产品生命周期理论 竞争理论 产业关联理论 

分 类 号：G80-05[文化科学—运动人体科学]