资源投入对企业参展绩效的影响研究:人力资源与财务资源的效能比较  

Research on the Influence of Resources Investment on Performance of Exhibitor:Comparison the Efficiency of Human Resources and Financial Resources

作　　者：周菲菲[1,2] 许欣[3] 田敏[2] ZHOU Feifei;XU Xin;TIAN Min(Department of Economic Management,Shandong Foreign Trade Vocational College,Qingdao Shandong 266100,China;Management College,Ocean University of China,Qingdao Shandong 266100,China;Management School,Guangdong Industry Polytechnic,Guangzhou 510300,China)

机构地区：[1]山东外贸职业学院经济管理系,山东青岛266100 [2]中国海洋大学管理学院,山东青岛266100 [3]广东轻工职业技术学院管理学院,广州510300

出　　处：《西南大学学报（自然科学版）》2022年第9期73-82,共10页Journal of Southwest University(Natural Science Edition)

基　　金：国家社会科学基金项目(19BGL138);广东省普通高校青年创新人才类项目(2019GWQNCX055).

摘　　要：参展企业在展会上的活动对参展绩效影响显著,但现有研究并未对活动背后的资源投入给予足够的重视.该文基于资源竞争理论,以展中活动为中介效应,考察人力、财务等资源投入与企业参展绩效之间的因果逻辑.研究发现:资源投入不仅能直接影响企业的参展绩效,而且能通过展中活动间接影响参展绩效.其中,人力资源投入对参展绩效的销售维度和非销售维度均有直接影响,而财务资源投入仅对销售绩效具有直接影响.该研究结论可为参展企业选配管理工作人员、管控预算等提供决策依据.The activities of exhibitors in the exhibition have significant impact on the performance of the exhibition,but not enough attention has been paid to the input of resources behind the activities.In view of this problem,based on the resource competition theory,taking the On-show activities of exhibitors as the mediating effect,this paper examines the logical link between human resources,financial resources and the exhibitors performance.The research shows that resource commitment can not only directly influence the exhibitors performance,but also indirectly influence the exhibitors performance through On-show activities.Among them,human resources commitment has a direct impact on the sales dimension and non-sales dimension of exhibitors performance.Financial resources commitment only has a direct effect on sales dimension.The research conclusion can provide the basis of decision-making for exhibitors to select and manage the booth staff,and control budget,and so on.

关 键 词：人力资源投入 财务资源投入 展中活动 参展绩效 

分 类 号：F406[经济管理—产业经济]