安迪·沃霍尔对中国现代平面广告设计的影响及启示  

Andy Warhol’s Influence and Enlightenment on Modern Print Advertising Design in China

作　　者：李莹 LI Ying(School of Creative Design,Hainan Tropical Ocean University,Sanya,Hainan,572022)

机构地区：[1]海南热带海洋学院创意设计学院,海南三亚572022

出　　处：《湖南包装》2022年第4期61-64,90,共5页

基　　金：海南热带海洋学院2021年中央财政支持地方高校改革发展专项资金——艺术学(艺术设计)专业硕士学位点建设项目。

摘　　要：安迪·沃霍尔被称作“波普艺术的教皇”,他改变了波普艺术的游戏规则。在沃霍尔的作品中,他实现了高级艺术与消费主义的完美结合,将现代艺术以全新的方式带给大众,极大地影响了美国艺术的发展轨迹。文章旨在分析安迪·沃霍尔绘画的特点,解析其创作理念与作品和广告的结合手法,挖掘沃霍尔对现代平面广告设计的影响。结果发现,沃霍尔的平面广告设计理念主要为展现画面的平面性、使用重叠和复制手法以及色调分离手法。沃霍尔的设计方法在现代平面广告设计领域中得到了拓展,不仅影响了大众的审美理念与生活方式,还为平面广告设计提供了日久弥新的灵感和理念。Andy Warhol,known as the"Pop Art Pope",changed the game rules of Pop Art.In Warhol’s works,he realized the perfect combination of high art and consumerism,brought modern art to the public in a new way,and greatly influenced the development trajectory of American art.The article aims to analyze the characteristics of Andy Warhol’s paintings,analyze the combination of his creative ideas,works and advertisements,and explore Warhol’s influence on the design of modern print advertisements.It was found that Warhol’s print advertising design concept was mainly to show the flatness of the picture,the use of overlapping and copying techniques,and the separation of tones.Warhol’s design method has been expanded in the field of modern print advertising design,which not only affects the public’s aesthetic concept and lifestyle,but also provides the inspiration and ideas for print advertising design.

关 键 词：安迪·沃霍尔 平面广告 设计 

分 类 号：J524.3[艺术—艺术设计] J205