基于深度旅游理念的“川江号子”旅游文创产品设计  

Chuanjiang Haozi Tourism Cultural and Creative Products Design based on the Concept of In-depth Tourism

作　　者：陈滢竹[1] 谭勇[2] 张啸晗 Chen Yingzhu;Tan Yong;Zhang Xiaohan(Sichuan Fine Arts Institute,Chongqing 401331,China;Chongqing Jiaotong University,Chongqing 400074,China)

机构地区：[1]四川美术学院,重庆401331 [2]重庆交通大学,重庆400074

出　　处：《艺术与设计（理论版）》2022年第9期124-126,共3页Art and Design

基　　金：2019年度重庆市教委人文社会科学类研究一般项目“重庆旅游文创设计研究--以川江号子文创设计为例”的研究成果(项目编号:19SKGH124);2021年重庆市社联年度规划项目“基于TOD模式视域下的‘重庆桥都’文化商业体设计策略研究”的研究成果(项目编号:2021NDQN96)

摘　　要：文章从深度旅游理念出发,解决重庆非物质文化遗产“川江号子”文创产品设计单一、主题性不突出、与区域旅游联系不紧密、品牌意识薄弱等问题。通过实地调研法和比较分析法系统分析非物质文化遗产“川江号子”中的内容和主题,考察分析现有“川江号子”旅游文创产品设计及其品牌中存在的问题。通过学校、企业、“川江号子”非物质文化遗产传承人三方合作的方式,综合运用系统分析法对“川江号子”品牌形象进行包装设计改造,进一步对其文创产品设计进行提炼加工。通过对非物质文化遗产“川江号子”进行系统的品牌形象设计,推进重庆长江“两江游”文创旅游产品建设,拓展文创旅游开发产品的研究范畴,丰富旅游文创产品设计衍生品的文化内涵。Objectives:From the perspective of In-depth travel concept,to solve the problems of Chuanjiang Haozi culturecreative products in Chongqing intangible cultural heritage,such as simple and single design,not prominent theme,weak connection between culture-creative products and regional tourism,and weak brand awareness.Approaches:This paper systematically analyzed the contents and themes of Chuanjiang Haozi intangible cultural heritage through field research and comparative analysis,then investigated and analyzed the problems existing in the design and brand of Chuanjiang Haozi tourism culture-creative products.Through the tripartite cooperation among schools,enterprises and inheritors of Chuanjiang Haozi intangible cultural heritage,the packaging design of Chuanjiang Haozi brand image is reformed by comprehensive systematic analysis method.Then Further refine and process its culture-creative product design.Conclusion:Through systematic brand image design of intangible cultural heritage Chuanjiang Haozi,promote the construction of Cultural and creative tourism products of Chongqing Yangtze River"Liangjiangyou"and expand the research scope of cultural and creative tourism development products.Enrich the cultural connotation of tourism culture-creative product design derivatives.

关 键 词：深度旅游 旅游文创产品 非物质文化遗产 川江号子 

分 类 号：G124[文化科学] TB472[一般工业技术—工业设计]