当代大学生互联网消费行为及其引导——以安徽省某高校为例  

Internet Consumption Behavior of Contemporary College Student and Its Guidance—— A Case Study of a University in Anhui Province

作　　者：董萍萍 赵龙[1] 杨晓阳 杨秀木[1] DONG Pingping;ZHAO Long;YANG Xiaoyang;YANG Xiumu(Bengbu Medical College Bengbu,Anhui 233030)

机构地区：[1]蚌埠医学院,安徽蚌埠233030

出　　处：《中国商论》2022年第17期73-76,共4页China Journal of Commerce

基　　金：蚌埠医学院校级科研项目“互联网金融下当代大学生的消费心理特征研究与教育引导——以蚌埠医学院为例”(BYKY2019188skZD)。

摘　　要：互联网消费具有便利性、广泛性、新颖性等特点,但是通过互联网进行消费的便捷易让大学生受到消费主义思潮的影响。本文通过对安徽省某高校大学生采用分层整群抽样方法对其进行关于大学生消费心理行为特征的调研,并就高校辅导员应与社会相关部门、学生家长及大学生群体形成何种合作机制进行探讨,引导大学生树立科学、理性的消费观。Internet consumption has the characteristics of convenience, universality and novelty, but the convenience of consumption through the Internet is easy for college students to be affected by the trend of consumerism. By using the stratified cluster sampling method among students in a university from Anhui Province, this paper investigates the characteristics of college students’ consumption psychology and behavior, and discusses the cooperation mechanism that college counselors should form with relevant social departments, students’ parents and college students, so as to guide college students to establish a scientific and rational consumption concept.

关 键 词：互联网 消费行为 消费观 大学生 高校辅导员 

分 类 号：F126.1[经济管理—世界经济]