“3·15”危机语境下中国企业在道歉声明中的身份建构研究  

The identity construction of Chinese enterprises in apology statements in the“3·15”crisis context

作　　者：刘曦霞 LIU XiXia(School of English,Sichuan International Studies University,Chongqing 400031,China)

机构地区：[1]四川外国语大学英语学院,重庆市400031

出　　处：《外文研究》2022年第3期40-47,106,107,共10页Foreign Studies

摘　　要：企业道歉声明是现代企业建构自我身份的重要媒介。本文收集2015年至2021年期间“3·15”曝光名单上59家中国企业发布的道歉声明(共计23185字)为语料,从社会建构身份观视角切入,沿用语篇-历史研究路径,系统探析“3·15”危机语境下中国企业身份建构的话语策略及其实践类型。研究发现:中国企业陷入危机后采取了否认、规避责任、减少敌意、纠正行为和表达歉意五大话语策略来修复其形象,并采用不同的语言实现方式塑造和建构形象维护者身份、共同受害者身份、价值理念捍卫者身份、及时整改者身份以及主动致歉者身份。本研究有望为分析危机语境下中国企业在道歉声明中的身份建构提供可行的理论研究框架。Apology statements issued by enterprises are important media for modern enterprises to construct their own identities.This paper collects the apology statements(23185 words in total)issued by 59 Chinese enterprises on the“3·15 Exposure List”from 2015 to 2021 as a corpus,and uses the Discourse-Historical Approach as a framework to explore the discursive strategies and practices of Chinese enterprises identity construction in the“3·15”crisis context from the perspective of social-constructivist identity.It is discovered that Chinese enterprises in“3·15”crisis mainly adopt five discursive strategies of denial,evading responsibility,reducing offen-siveness,corrective action and mortification to repair their images.And they try to shape and construct their identities as image defenders,co-victims,defenders of values,timely rectifiers,and active apologists via different linguistic realizations.The study is expected to provide a feasible theoretical research framework for analyzing the identity construction of apology statements issued by Chinese enterprises in crisis contexts.

关 键 词：企业身份 话语建构 危机语境 道歉声明 

分 类 号：H03[语言文字—语言学]