数字平台迭代与开发者更新决策研究——基于浏览器的经验证据  

Digital Platform Iteration and Participant Update:Browser-Based Empirical Evidence

作　　者：张兴刚 肖旭[1] ZHANG Xinggang;XIAO Xu(College of Business Administration,Capital University of Economics and Business,Beijing 100070,China)

机构地区：[1]首都经济贸易大学工商管理学院,北京100070

出　　处：《财经论丛》2022年第8期80-90,共11页Collected Essays on Finance and Economics

基　　金：国家社科基金重大项目(19ZDA077);首都经济贸易大学科研专项资助项目(XRZ2021007)。

摘　　要：在数字经济时代,数字平台成为社会生产、分配、交换与消费活动的重要载体。本文从数字平台迭代视角,探索数字平台模块数量与开发者更新之间的关系。结果表明:数字平台模块数量增加有利于开发者更新,且受到同类竞争的负向调节与开发者声誉的正向调节。进一步研究发现,数字平台模块数量增加不利于开发者更新速度的提高,这一关系也受到同类竞争的负向调节与开发者声誉的正向调节。本研究进一步打开了数字平台与开发者之间关系的“黑箱”,对探讨数字平台生态系统协同演化机制具有参考意义,为数字平台生态系统管理提供了借鉴。Building a platform for enterprises is becoming an important means of digital transformation.Technology management researchers define a digital platform as a software-based platform,that is,an extensible code module that provides core functions and services.The digital platform owner and many external developers and end users using the digital platform jointly form the digital platform ecosystem.As the ecosystem leader,the digital platform owner is responsible for promoting the growth of the digital platform ecosystem.It is necessary to encourage developers innovation on the basis of complementary relationship with developers,so as to optimize users platform experience and improve the platform value.In the digital platform ecosystem,there is no traditional hierarchical authority relationship between the digital platform owner and the developer.The developer has residual control and residual claim with greater autonomy.So,how can digital platform owners encourage developers to innovate when the original level consciousness and the level concept are weakened?At present,the existing researches mainly focus on the digital platform architecture and digital platform governance.The research shows that the digital platform features,product space,platform iteration frequency,openness selection and governance measures have been studied to promote the innovation of developers.However,the following two aspects still need to be further discussed:First,the digital platform iteration has both frequency and quantity dimensions,that is,the number of modules released to developers in each digital platform iteration(the number of digital platform modules),but there are few studies on the relationship between the number of digital platform modules and the innovation of developers;Second,existing studies have focused on the innovation effect of developers,such as products quality,performance,speed,etc.,but for the growth of the entire ecosystem,the developer update,as a special form of innovation,is equally important.Existing studies

关 键 词：数字平台生态系统 内部竞争 声誉机制 迭代创新 

分 类 号：F49[经济管理—产业经济]