基于地理围栏的网约车广告模式  

Online Car-hailing Advertisement Model Based on Geographic Fence

作　　者：朱昱衡 吴陈[1] ZHU Yuheng;WU Chen(College of Computer Science,Jiangsu University of Science and Technology,Zhenjiang 212003)

机构地区：[1]江苏科技大学计算机学院,镇江212003

出　　处：《计算机与数字工程》2022年第8期1853-1857,共5页Computer & Digital Engineering

摘　　要：随着移动互联网的发展,网约车逐渐占据了短程出行的市场。与传统出租车广告模式不同,论文探讨了一种适用于网约车的广告模式,由于打车的用户数据是海量的,以车载屏为广告载体,通过对打车用户的数据进行分析,以用户的地理围栏(起始地跟目的地)为主要判断条件,辅以性别、年龄、时间等,通过ES(Elastic Search)来筛选出合适的广告投放到屏幕上,从而完成对不同用户的广告投放。实验通过线上的真实数据测试,论证了该模式的可行性。With the development of the mobile Internet,online car-hailing has gradually occupied the short-distance travel market. Different from the traditional taxi advertising model,this article discusses an advertising model suitable for online taxi-hailing. Since the user data of taxi-hailing is massive,the vehicle screen is used as the advertising carrier. Through the analysis of the data of taxi-hailing users,the user’s Geo-fence(origin and destination)is the main judgment condition,supplemented by gender,age,time,etc.,through ES(Elastic Search)to screen out suitable advertisements and put them on the screen,so as to complete the advertisement for different users. The experiment verifies the feasibility of this model through online real data testing.

关 键 词：地理围栏 网约车 大数据 数据分析 ES 

分 类 号：TP274.2[自动化与计算机技术—检测技术与自动化装置]