基于三支决策的竞争情报服务商选择研究  

Study on Competitive Intelligence Service Provider Selection Based on Three-Way Decision

作　　者：宋杰鲲[1] 马晓萍 陈锐 步中华 徐小峰[1] Song Jiekun;Ma Xiaoping;Chen Rui;Bu Zhonghua;Xu Xiaofeng(School of Economics and Management,China University of Petroleum,Qingdao 266580;Qingdao China University of Petroleum Technology Entrepreneurship Co.,Ltd,Qingdao 266580)

机构地区：[1]中国石油大学(华东)经济管理学院,青岛266580 [2]青岛中石大科技创业有限公司,青岛266580

出　　处：《情报杂志》2022年第9期41-47,共7页Journal of Intelligence

基　　金：国家自然科学基金项目“多源并发协同物流网络随机任务与共享资源动态调配研究”(编号:71871222)研究成果之一。

摘　　要：[研究目的]大数据时代下激烈的市场竞争使得企业与竞争情报(CI)服务商合作成为重要趋势。科学评价和选择CI服务商有助于企业获取高质量CI,推动企业长期稳定发展。[研究方法]构建了包含8个指标的企业CI服务商评价指标体系,提出了基于直觉模糊三支决策的CI服务商选择模型,具体建模步骤包括集结专家意见构建直觉模糊数综合评价矩阵、基于直觉模糊熵客观赋权和G1主观赋权的指标组合赋权、基于灰色关联分析改进的VIKOR方法确定条件概率、基于非线性规划模型确定决策阈值,并对某科技有限公司的CI服务商选择进行实例分析。[研究结论]结果表明,构建的评价指标体系和选择模型可行、适用,能够为企业CI服务商选择提供思路和方法借鉴。[Research purpose]The fierce market competition in the era of big data makes enterprises'cooperation with competitive intelligence(CI)service providers an important trend.Scientific evaluation and selection of CI service providers can help enterprises obtain high-quality CI and promote their long-term and stable development.[Research method]An evaluation index system of CI service provider including eight indexes is constructed.A three-way decisions model based on intuitionistic fuzzy is proposed for CI service provider selection.The specific modeling steps include:constructing a comprehensive evaluation matrix of intuitionistic fuzzy number by synthesizing expert opinions,weighting the indexes by combining the objective weights of intuitionistic fuzzy entropy with the subjective weights of G1 method,determining conditional probability based on VIKOR method improved by grey relational analysis,and determining decision threshold based on nonlinear programming model.Finally,a case study on the selection of CI service provider in a technology Co.,Ltd is presented.[Research conclusion]The results show that the evaluation index system and selection model are feasible and applicable,which can provide ideas and methods for CI service provider selection of enterprises.

关 键 词：竞争情报 竞争情报服务商 评价指标 三支决策 直觉模糊数 

分 类 号：G350[文化科学—情报学]