文化“走出去”促进我国OFDI发展的作用机制  

The Function Mechanism of Culture“Going Out”to Promote the Development of OFDI in China

作　　者：陈利霞 王长义[2] CHEN Lixia;WANG Changyi(School of Marxism,Shandong Jianzhu University,Jinan 250101;School of International Economics and Trade,Shandong University of Finance and Economics,Jinan 250014,China)

机构地区：[1]山东建筑大学马克思主义学院,山东济南250101 [2]山东财经大学国际经贸学院,山东济南250014

出　　处：《济宁学院学报》2022年第4期32-41,共10页Journal of Jining University

基　　金：山东省社会科学规划研究项目“‘一带一路’倡议下齐鲁文化走出去促进山东对外直接投资的作用机制及对策研究”(17CZCJ04);济南市哲学社会科学重点项目“济南市双向FDI协调发展对实体经济高质量发展的影响及对策研究”(JNSK21B21)。

摘　　要：文化“走出去”对我国的对外直接投资具有重要的促进作用。其作用机制和路径主要体现在四个方面:文化“走出去”有助于降低我国企业对外直接投资的文化和政治风险,增强企业的抗风险能力;从母国和东道国两个方面创造和扩大对外直接投资的机会;降低企业对外直接投资的语言交易成本、信息成本和机会主义成本,增加利润空间;有助于母国形象优势、文化优势的形成,提高和扩展企业进行对外直接投资的竞争优势。因此,我们必须持续重视并采取各种措施进一步推动我国文化“走出去”。Cultural“going out”plays an important role in promoting China’s foreign direct investment.Its function mechanism and path are mainly reflected in four aspects:Cultural“going out”helps to reduce the cultural and political risks of Chinese enterprises’foreign direct investment and enhance their ability to resist risks;it creates and expands opportunities for China’s foreign direct investment from both the home country and the host country;it reduces the language transaction cost,information cost and opportunism cost of enterprises’foreign direct investment,and increases the profit space;it helps to form the image and cultural advantages of the home country,and enrich and expand the competitive advantages of enterprises in foreign direct investment.Therefore,we must continue to attach importance to and take various measures to further promote the“going out”of our culture.

关 键 词：文化“走出去” OFDI 作用机制 

分 类 号：F812[经济管理—财政学]