“双减”背景下我国青少年体育培训行业发展的机遇、挑战与应对策略  

Opportunities, Challenges and Coping Strategies for the Development of China′ s Youth Sports Training Industry in the Context of "Double Reduction Policy"

作　　者：崔李明 王家宏[2] 王茜[1] CUI Liming;WANG Jiahong;WANG Xi(Physical Education and Sport,Soochow University,Suzou 215021,China;Dongwu Think-tank,Soochow University,Suzhou 215006,China)

机构地区：[1]苏州大学体育学院,江苏苏州215021 [2]苏州大学东吴智库,江苏苏州215006

出　　处：《体育科研》2022年第5期57-63,共7页Sport Science Research

摘　　要：运用文献资料法、实地调查等方法,深入研探“双减”颁布后我国青少年体育培训行业发展面临的机遇、挑战与应对策略。“双减”颁布为我国青少年体育培训行业市场化运行创造了良好发展环境,促进了市场有效需求的不断增长,推动了青少年体育培训行业转型升级,加快了该行业与学校体育的融合发展。同时,我国青少年体育培训行业也面临市场秩序紊乱、供需难以匹配、全行业要素流通存在壁垒以及行业准入和监管机制不完善等问题。基于此,提出:创新盈利模式,引导培训机构履行社会责任;提升培训机构质量,满足消费群体多元需求;推进要素流动,实现资源优化配置;健全体育培训行业准入制度,构建多元协同监管体系。This study conducted a literature review and a field investigation to probe into the opportunities, challenges and coping strategies for the development of China′s youth sports training industry after the promulgation of the "Double Reduction Policy". The policy release has created a favorable development environment for the market-oriented operation of China′s youth sports training industry, promoted the sustainable growth of market demand as well as the transformation and upgrading of the youth sports training industry, and accelerated the integration of the industry and school physical education. Meanwhile, China′s youth sports training industry is also facing the challenges of market disorder, mismatch between supply and demand, barriers of circulation in the whole industry, and imperfect industry access and supervision system. In this regard, this study put forward the following coping strategies:(1) innovate the profit-making model and direct training institutions to fulfill their social responsibilities;(2) improve the quality of training institutions to meet the diversified needs of consumer groups;(3) promote effective circulation in the whole industry and optimalization of resource allocation;(4) improve the sports training industry access system and build a diversified and coordinated supervision system.

关 键 词：双减 青少年体育培训 机遇 挑战 策略 

分 类 号：G80-05[文化科学—运动人体科学]