影视旅游者旅游动机偏好及影响因素研究--基于横店影视城的调查  

Study on Tourism Motivation Preference and Influencing Factors of Film and Television Tourists:the Survey of Hengdian World Studios

作　　者：左伟[1] 安林结 ZUO Wei;AN Linjie(School of Tourism and Air Service;School of Sociology,Guizhou Minzu University,Guiyang550025,Guizhou,China)

机构地区：[1]贵州民族大学旅游与航空服务学院 [2]贵州民族大学社会学院,贵州贵阳550025

出　　处：《安顺学院学报》2022年第4期15-21,53,共8页Journal of Anshun University

基　　金：国家社科基金项目“全域旅游背景下的西部地区影视传播与旅游产业创新发展研究”(17BXW088)。

摘　　要：影视旅游的发展不断趋于成熟,关于影视旅游动机的探索和研究也一直在进行,但关于影视旅游者对其旅游动机的偏好程度的研究却很少。本文总结归纳了已有的影视旅游动机类型,以横店影视城的旅游者为对象,通过实地发放问卷调查的方式,获取数据并收集相关资料,运用SPSS统计软件进行分析,研究发现:“逃避现实”不再是影视旅游者的主要旅游动机,“印证”“寻找”和“体验”等自身输入行为已成为影视旅游者的主要旅游动机。在此基础上,论文结合在横店影视城的实地调查,从旅游者的情感共鸣和生活追求两个影响因素出发,为影视旅游目的地的发展做了一些思考性的建议。The development of film and television tourism is becoming more and more mature,and the exploration and Research on film and television tourism motivation has been carried out,but there is little research on the preference of film and television tourists for their tourism motivation.This paper summarizes the existing types of film and television tourism motivation,takes the tourists of Hengdian film and Television City as the object,obtains data and collects relevant information by means of field questionnaire survey,and analyzes it by using SPSS statistical software.It is found that“escapism”is no longer the main tourism motivation of film and television tourists Self input behaviors such as“seeking”and“experiencing”have become the main tourism motivation of film and television tourists.On this basis,combined with the field investigation in Hengdian film and Television City,the paper makes some thinking suggestions for the development of film and television tourism destinations from the two influencing factors of tourists'emotional resonance and life pursuit.

关 键 词：横店影视城 旅游动机 调查研究 

分 类 号：F590[经济管理—旅游管理]