声援、观看、参与:新时期体育旅游创新发展的三个维度——以西藏体育旅游为例  

Supporting, Watching, Participation: Three Dimensions of Innovative Development of Sports Tourism in New Era

作　　者：罗帅呈 郑国华[1] 李琳琳[3,4] Luo Shuaicheng;Zheng Guohua;Li Linlin

机构地区：[1]上海体育学院新闻与传播学院,上海200438 [2]南昌工学院体育学院 [3]曲阜师范大学,山东曲阜273165 [4]山东体育学院

出　　处：《企业经济》2022年第9期145-152,共8页Enterprise Economy

基　　金：国家社会科学基金项目“欧亚国家民族传统体育流变比较研究”(项目编号:10BTY006)。

摘　　要：当前,在国内推动产业结构转型、实现高质量发展背景下,体育旅游成为旅游产业畅通国内国际双循环的重要途径。本文采用文献资料法、逻辑分析法等从运动(声援)型体育旅游、怀旧(观看)型体育旅游以及比赛(参与)型体育旅游三个维度对体育旅游内涵及其行为路径进行理论探索。西藏自然地貌和传统体育资源非常丰富,具有发展体育旅游的禀赋优势,新时期西藏体育旅游应在声援、观看、参与三个维度的理论框架基础上,明确重点目标任务,加大政府政策支持力度,从培育体育旅游市场主体、发展赛事活动旅游市场、科学布局户外运动空间、创新发展怀旧声援文化旅游、构建“多业态+互联网”管理模式、推进乡村体育旅游振兴等方面创新发展路径,促进西藏旅游业高质量发展。At present, under the background of promoting the transformation of domestic industrial structure and achieving high-quality development, sports tourism has become an important way for the tourism industry to smooth the domestic and international dual circulation. This paper uses the literature data method and logical analysis method to explore the connotation of sports tourism and its behavior path from three dimensions: athletic(supporting) sports tourism, nostalgia(watching) sports tourism and competition(participation) sports tourism. Tibet is very rich in natural landforms and traditional sports resources, and has the endowment advantage of developing sports tourism. In the new era, the sports tourism in Tibet should be based on the theoretical framework of the three dimensions of supporting, watching and participation, clarify the key objectives and tasks, and increase the government policy support. To promote the high-quality development of Tibetan tourism, it is necessary to innovate the development path from cultivating the main body of sports tourism market, developing the tourism market for sports events, scientifically laying out outdoor sports space, innovating and developing nostalgic support for cultural tourism, constructing a "multi-format + Internet" management model, and promoting the revitalization of rural sports tourism, etc.

关 键 词：体育旅游 体育活动 体育赛事 

分 类 号：F590.7[经济管理—旅游管理]