乡村广播:引领乡村社会风尚的一种可行路径  

Rural Broadcasting: A Feasible Way to Lead Rural Social Fashion

作　　者：李冰[1] 柴艳萍[2] Li Bing;Chai Yanping(School of Public Administration,Hebei University of Economics and Business,Shijiazhuang Hebei 050061,China;Research Center for Moral Culture and Social Development in Hebei Province,Hebei University of Economics and Business,Shijiazhuang Hebei 050061,China)

机构地区：[1]河北经贸大学公共管理学院,河北石家庄050061 [2]河北经贸大学河北省道德文化与社会发展研究中心,河北石家庄050061

出　　处：《河北经贸大学学报（综合版）》2022年第3期32-36,共5页Journal of Hebei University of Economics and Business(Comprehensive Edition)

基　　金：河北省高等学校人文社会科学研究重点项目“新时代中国特色社会主义文化引领乡村道德风尚建设研究”(SD201069);河北省教育厅人文社会科学研究重大课题攻关项目“河北省文明单位建设成效评估及提升路径研究”(ZD101921)。

摘　　要：乡村广播的从“离场”到“返乡”,是多媒体时代乡村广播仍然具有不可替代价值的重要体现。乡村广播具有广播内容的可控性、广播时间的自主性、广播形式的本土化以及广播空间的公共性等突出优势,新时期发挥好乡村广播引领乡村社会风尚的作用,就要强化对乡村广播的管理,加快乡村广播的软硬件和人才队伍建设,充分发挥村民参与乡村广播的主体作用,开发富有地方特色的引领乡村社会风尚的各类节目。From "leaving" to "returning" of rural broadcasting is an important embodiment of its irreplaceable value in the multimedia era. Rural broadcasting has outstanding advantages, such as controllability of broadcast content, autonomy of broadcast time, localization of broadcast form and publicity of broadcast space. In the new period, to give full play to the role of rural broadcasting in leading rural social fashion, it is necessary to strengthen the management of rural broadcasting, speed up the construction of software, hardware and talents of rural broadcasting, give full play to the main role of villagers in rural broadcasting, and develop various programs with local characteristics and leading rural social trends.

关 键 词：乡村广播 社会风尚 可行路径 移风易俗 公共平台 

分 类 号：G229.27[文化科学]