高校智慧思政应用意愿影响机制的实证研究  

An Empirical Study on the Influence Mechanism of the Willingness to Apply Intelligent Ideological and Political Education in Colleges

作　　者：凡欣 叶晶[2] 邓琨 Fan Xin;Ye Jing;Deng Kun(College of Materials and Textile Engineering,Jiaxing University,Jiaxing,Zhejiang 314000;College of Design,Jiaxing University,Jiaxing,Zhejiang 314000;College of Information Science and Engineer,Jiaxing University,Jiaxing,Zhejiang 314000)

机构地区：[1]嘉兴学院材料与纺织工程学院,浙江嘉兴314000 [2]嘉兴学院设计学院,浙江嘉兴314000 [3]嘉兴学院信息科学与工程学院,浙江嘉兴314000

出　　处：《嘉兴学院学报》2022年第5期113-120,共8页Journal of Jiaxing University

基　　金：浙江省教育厅思政专项课题(Y202147298);教育部人文社会科学研究专项(在线社会网络中基于大学生网络社群认同及交际机制的思政教育路径研究)。

摘　　要：智慧思政作为思想政治教育的新形态,只有得到应用主体的认可和接受,才能有效开展探索与实践。以技术接受模型(TAM)为理论基础,从感知易用性、感知有用性、使用态度、行为倾向、外部因素五个维度设计量表,建立智慧思政应用意愿概念模型,并运用结构方程模型检验研究假设,探讨了不同因素对智慧思政应用意愿的影响,提出了通过规范性压力来强化认知提高主体智慧思政应用的自发意愿,通过合理性的制度设计来提高主体智慧思政应用的积极意愿,通过有效的宣传与培训来提高主体智慧思政应用的认同意愿。As a new form of ideological and political education,intelligent ideological and political education can achieve effective exploration and practice only when recognized and accepted by the subject of its application.Based on the theory of technology acceptance model(TAM),we designed a scale on the five dimensions of perceived ease of use,perceived usefulness,attitude toward using,behaviour and external factors to establish a conceptual model of the willingness to apply intelligent ideological and political education and used structural equation model to test our hypothesis.Then we discussed the influence of different factors on the willingness to use and proposed to strengthen the cognition and improve the subject’s spontaneous willingness to use through norms and enforcement,to improve the subject’s positive willingness to use through rational system design and to improve the subject’s willingness to recognize and use through effective propaganda and training.

关 键 词：TAM模型 智慧思政 应用意愿 

分 类 号：G641[文化科学—高等教育学]