国际品牌酒店发展与本土化研究--以三亚地区为例  

Research on the Development and Localization of International Brand Hotels--Taking Sanya As an Example

作　　者：姚丹丹[1] Yao Dandan(University of sanya,Sanya 572000)

机构地区：[1]三亚学院,海南三亚572000

出　　处：《中阿科技论坛（中英文）》2022年第9期82-86,共5页China-Arab States Science and Technology Forum

摘　　要：经济全球化背景下,旅游需求不断增长,酒店业发展迅速。三亚旅游资源丰富,吸引大批国际品牌酒店入驻。文章以三亚地区为例,在分析旅游业发展态势的基础上,总结了三亚当地国际品牌酒店发展现状与趋势,对比了三亚地区国际品牌酒店的建筑外观、内部氛围、服务特色等,指出国际品牌酒店本土化发展有利于提升品牌竞争力,可通过酒店形象本土化、酒店氛围本土化、酒店服务本土化三个方面实现国际品牌酒店的本土化。In the context of economic globalization,the hotel industry is booming as a result of the growing demand for tourism.Sanya is rich in tourism resources,thus attracting a large number of international brand hotels.Taking Sanya as an example,based on the analysis of the tourism trend,the article attempts to summarize the development status and trends of local international brand hotels in Sanya,and after comparing the architectural appearance,interior atmosphere and service of international brand hotels in Sanya,it’s pointed out that the localization of international hotels can be realized through the localization of hotel image,hotel atmosphere and hotel service,which is conducive to enhancing brand competitiveness.

关 键 词：国际品牌酒店 发展 本土化 

分 类 号：F592.7[经济管理—旅游管理]