我国观赏型体育消费发展历程、现实问题与发展策略  

Development Course, Practical Problems and Development Strategies of Spectator Sports Consumption in China

作　　者：贾文帅 JIA Wen-shuai(School of Physical Education,Northeast Normal University,Changchun 130024,China)

机构地区：[1]东北师范大学体育学院,长春130024

出　　处：《体育文化导刊》2022年第9期82-88,共7页Sports Culture Guide

基　　金：国家社会科学基金项目(21ATY006)。

摘　　要：运用文献资料法等,对我国观赏型体育消费发展历程、现实问题与发展策略进行分析。研究发现,我国观赏型体育消费经历了引入市场机制、确立市场基础性作用、加快市场经济步伐、发挥市场决定性作用的发展历程。现实问题:消费水平偏低、消费意识淡薄、消费供给质量欠佳、消费环境建设仍需加强。据此,提出发展策略:加大政策支持,提升消费水平;培养消费习惯,增强消费意识;统筹供需两侧,改善消费供给质量;完善软硬设施,建设安全可信的消费环境。By using the method of literature review, this paper analyzed the development course,practical problems and development strategies of spectator sports consumption in China. The research finds that the spectator sports consumption in China has experienced the development course of introducing market mechanism, establishing the foundational role of market, accelerating the pace of market economy and playing the decisive role of market. Practical problems: The consumption level is low, the consumption awareness is weak, the consumption supply quality is poor, and the consumption environment construction still needs more efforts. Accordingly, this paper put forward development strategies: We should increase policy support to enhance the level of spectator sports consumption,cultivate consumption habits to enhance the awareness of spectator sports consumption, balance supply and demand to improve the quality of spectator sports consumption supply, and improve hard and soft facilities to build a safe and credible environment for spectator sports consumption.

关 键 词：体育经济 体育消费 观赏型 

分 类 号：G812[文化科学—体育学]