高校图书馆经典阅读推广策略探析——基于“2021年广东省高校图书馆阅读推广金牌活动评比”案例分析  

Analysis on Promotion Strategy of Classical Reading in University Libraries——Based on 2021 Guangdong University Library Reading Promotion Gold Medal Activity Evaluation

作　　者：黄娟 HUANG Juan(Library of Zhongkai University of Agriculture and Engineering,Guangzhou Guangdong,510225,China)

机构地区：[1]仲恺农业工程学院图书馆,广东广州510225

出　　处：《文化创新比较研究》2022年第23期115-118,共4页Comparative Study of Cultural Innovation

基　　金：2021年CALIS全国农学文献信息中心研究项目“传统高校图书馆创新服务与管理探究——以仲恺农业工程学院图书馆为例”(项目编号:2021073)的研究成果之一。

摘　　要：高校图书馆是培养人才、弘扬优秀传统文化的摇篮,满足读者需求、留住读者脚步是图书馆存在的价值体现。虽然高校图书馆在文献、数据、环境资源上有一定的优势,但在阅读推广的系统性、专业度、长效性上却有欠缺。高校图书馆人员如何更好地为读者推广适合的资源,打造具有自身特色的阅读推广品牌,一直是高校图书工作者在追寻的课题。该文主要是通过对“2021年广东省高校图书馆阅读推广金牌活动评比”经典案例进行分析,寻找优秀的阅读推广存在的共性,提出开展优秀阅读推广的一些策略,以便为高校图书馆开展优质阅读推广活动提供参考。The university library is the cradle of cultivating talents and carrying forward excellent traditional culture,meeting the needs of readers and retaining the footsteps of readers are the value embodiment of the existence of the library.Although university libraries have certain advantages in literature,data and environmental resources,they are lack of systematicness,professionalism and long-term effectiveness in reading promotion.How to better promote suitable resources for readers and create a reading promotion brand with its own characteristics has always been a topic pursued by university librarians.This paper mainly analyzes the classic case of 2021 Guangdong University Library Reading Promotion Gold Medal Activity Evaluation,looks for the commonalities of excellent reading promotion,and puts forward some strategies to carry out excellent reading promotion,so as to provide reference for university libraries to carry out high-quality reading promotion activities.

关 键 词：高校图书馆 阅读推广 经典案例 品牌 分析 

分 类 号：G252[文化科学—图书馆学]