基于AHP法的甘肃白水江国家级自然保护区旅游发展潜力评估  

Evaluation of Tourism Development Potential of Baishuijiang Nature Reserve in Gansu Province Based on AHP Method

作　　者：徐璟璟 李振华 罗丙能 Xu Jingjing;Li Zhenhua;Luo Bingneng(School of Business,Tianshui Normal University,Tianshui Gansu 741001,China)

机构地区：[1]天水师范学院商学院,甘肃天水741001

出　　处：《天水师范学院学报》2022年第3期18-25,共8页Journal of Tianshui Normal University

基　　金：2020年甘肃省高等学校创新基金项目“乡村振兴战略背景下甘肃省特色小镇的区域经济效应研究”(2020B-177);2020年甘肃省高等学校创新基金项目“乡村振兴战略视阈下甘肃省乡村旅游品牌建设的机理及策略研究”(2020A-101);2020年甘肃省高等学校创新基金项目“甘肃省乡村旅游空间结构测度及高质量发展研究”(2020B-192)阶段性成果;2019年天水师范学院科研项目“文化旅游视角下甘肃省特色小镇的经济效应分析研究”(CXT2019-6);2019年天水师范学院科研项目“乡村振兴视域下甘肃农村电商与镇域经济互动发展研究”(CXT2019-21)。

摘　　要：旅游资源是旅游业发展的前提和基础,甘肃白水江国家级自然保护区因其独特的地理优势、优美的自然环境,孕育了丰富的景点资源。基于AHP法对甘肃白水江国家级自然保护区旅游资源价值评估的影响因素进行分析,结果表明:观赏游憩价值、历史文化价值、基础设施和区位交通是影响白水江自然保护区旅游资源价值评估的重要因素,建议自然保护区生态旅游开发和环境保护并重,完善保护区旅游交通体系,策划精品旅游线路,建立旅游服务体系,加大配套旅游商品开发,以推进白水江自然保护区旅游业的可持续发展。Tourism resources are the premise and foundation of tourism development. Baishuijiang National Nature Reserve in Gansu Province is rich in scenic spot resources because of its unique geographical advantages and beautiful natural environment. Based on the AHP method,this paper first establishes the hierarchical structure model of the factors affecting the value evaluation of tourism resources in Baishuijiang Nature Reserve,then calculates the judgment matrix of each level in the model, sorts the weight and checks the consistency, and obtains the total ranking of the levels. Finally, we analyze the influencing factors of the value evaluation of tourism resources in Baishuijiang Nature Reserve, Gansu Province The results show that the value of sightseeing and recreation,historical and cultural value,infrastructure and location transportation are important factors affecting the value evaluation of tourism resources in Baishuijiang Nature Reserve. It is suggested that the nature reserve should pay equal attention to ecotourism development and environmental protection,improve the tourism transportation system of the nature reserve, plan high-quality tourism routes,establish tourism service system,and increase the development of supporting tourism commodities,so as to realize the sustainable development of tourism in Baishuijiang Nature Reserve.

关 键 词：白水江自然保护区 旅游发展 AHP法 

分 类 号：F59[经济管理—旅游管理]