移动互联网与大数据相结合的高等教育类图书出版融合创新策略研究  

Research on the Integration and Innovation Strategy of Higher Education Book Publishing Based on the Combination of Mobile Internet and Big Data

作　　者：王羽佳[1] WANG Yujia(Publishing House of Electronics Industry,Beijing,100039,China)

机构地区：[1]电子工业出版社,北京100039

出　　处：《文化创新比较研究》2022年第16期56-59,共4页Comparative Study of Cultural Innovation

摘　　要：高等教育类图书种类繁多,知识体系不断丰富。为了更好地推动高等教育类图书出版发展,需应用最新的大数据与移动互联网技术,探讨其融合创新策略。该文先分析了大数据与移动互联网技术对于出版业的价值,讨论其融合创新所面临的困境,然后从选题、营销等层面进一步探讨应对策略。There are many kinds of higher education books,and the knowledge system is constantly enriched.In order to better promote the development of higher education book publishing,we need to apply the latest big data and mobile Internet technology to explore its integration and innovation strategy.This paper analyzes the value of big data and mobile Internet technology for the publishing industry,discusses the difficulties faced by its integration and innovation,and further discusses the coping strategies from the aspects of topic selection and marketing.

关 键 词：大数据 融合创新 图书出版 高等教育 

分 类 号：G239.2[文化科学] G230.7