新媒体视域下大运河文化的影像传播研究——以大运河常州段为例  

Research on Image Communication of the Grand Canal Culture from the Perspective of New Media——Taking Changzhou Section of the Grand Canal as an Example

作　　者：贾彦金[1] JIA Yanjin(Changzhou Vocational Institute of Textile and Garment,Changzhou Jiangsu,213164,China)

机构地区：[1]常州纺织服装职业技术学院,江苏常州213164

出　　处：《文化创新比较研究》2022年第20期61-64,共4页Comparative Study of Cultural Innovation

基　　金：2019年“常州纺织服装职业技术学院中青年学术带头人和优秀青年骨干教师选拔培养实施办法”资助项目;常州纺织服装职业技术学院2022年教师企业实践锻炼项目;常州市社会科学研究课题“新媒体视域下大运河文化的影像展示与传播研究——以大运河常州段为例”。

摘　　要：在新媒体时代,影像传播的特点发生了巨大变化,影像传播平台增多,传播主体也不断拓展,人们的观影体验变得更加重要。跟随时代发展趋势,创新大运河文化影像制作内容与传播方式,从而创作出更多贴近大众,人们喜爱的大运河文化影像作品,对于大运河文化的传承和发展具有重要意义。In the new media era, the characteristics of image communication have changed greatly, the number of image communication platforms has increased, and the communication subjects have been expanding. People’s film viewing experience has become more important. Follow the development trend of the times, innovate the content and communication mode of the Grand Canal cultural image production, so as to create more cultural image works close to the public and loved by people, which is of great significance for the inheritance and development of the Grand Canal culture.

关 键 词：新媒体 影像 特点 

分 类 号：G127[文化科学] G206