基于文本分析法的沙漠型5A级旅游景区游客感知与旅游行为研究  

Research on tourist perception and tourism behavior of desert scenic spots based on the text analysis method

作　　者：高冲 董治宝 姜有根 王晓枝 张欣 Gao Chong;Dong Zhibao;Jiang Yougen;Wang Xiaozhi;Zhang Xin(School of Geography and Tourism,Shaanxi Normal University,Xi'an 710119,China)

机构地区：[1]陕西师范大学地理科学与旅游学院,陕西西安710119

出　　处：《中国沙漠》2022年第4期41-49,共9页Journal of Desert Research

基　　金：国家自然科学基金重点项目(41930641);国家自然科学基金面上项目(41871008)。

摘　　要：基于文本分析法,使用词频分析和语义网络分析6个5A级沙漠型旅游景区的在线评论内容。结果表明:(1)沙漠旅游正在向大众旅游发展,可以分为观光型旅游景区、过渡性旅游景区、综合性旅游景区3个阶段;(2)核心吸引物是自然资源,以“沙+水”模式为主,游客感知差异明显;(3)出游方式倾向于亲子游和自助游,孩子的旅游体验是亲子游中的关键,线上攻略是自助游游客获取信息的重要渠道,行程规划倾向于目的地景区组合,景区效率、收费、服务态度、游客数量与基础设施是影响旅游体验的重要因素。针对沙漠旅游提出了合理开发沙漠资源、重视景区间协调发展、综合发展景区功能、完善景区基础设施、提高景区服务质量的建议。Based on the text analysis method,we used word frequency analysis and semantic network to analyze the online comments of six 5A desert scenic spots.The results show that:(1)Desert tourism is developing towards mass tourism,which can be divided into three stages:sightseeing scenic spot stage,transitional scenic spot stage and comprehensive scenic spot stage;(2)The core attraction is natural resources,mainly in the"sand+water"mode,with obvious differences in tourist perception;(3)The way of travel tends to be parent-child travel and self-help travel.Children's travel experience is the key to parent-child travel.Online strategy is an important channel for self-help tourists to obtain information.The itinerary planning tends to the combination of destination scenic spots.Scenic spot efficiency,fees,service attitude,number of tourists and infrastructure are important factors affecting the tourism experience.In view of desert tourism,this paper puts forward some suggestions on rational development of desert resources:paying attention to coordinated development among scenic spots,comprehensively developing scenic spot functions,improving scenic spot infrastructure and improving scenic spot service quality.

关 键 词：沙漠旅游 游客感知 旅游行为 文本分析法 

分 类 号：F592[经济管理—旅游管理]