文旅融合背景下吉林省工业旅游路径探索  

Exploring the Paths of Industrial Tourism in Jilin Province in the Context of the Integration of Culture and Tourism

作　　者：张金霞[1] 高冬萌[1] ZHANG Jinxia;GAO Dongmeng(School of Art Management,Jilin University of Arts Changchun,Jilin 130021)

机构地区：[1]吉林艺术学院艺术管理学院,吉林长春130021

出　　处：《中国商论》2022年第18期69-71,共3页China Journal of Commerce

基　　金：“吉林省教育厅‘十二五’社会科学研究项目”《吉林省国际会议市场研究》(吉教科文合字【2011】第481号)研究成果。

摘　　要：文旅融合背景下,国家和地方都提出对工业旅游的发展规划,对重新规划和设计的文旅融合项目,解决既有问题具体的应对措施:第一,文旅融合供给端工作重心应从向受众劝导和推销自身的文旅资源内容和优势,转变为将工业符号营造成具有意义、承载信息、能提供游历体验的场域;第二,吉林省文旅融合的供给侧,要营造以工业符号构建的非惯常场景叙事,让游客有“去远”的身心体验;第三,从活动、体验项目设计和实施上,以工业基因为“唤醒”,引起游客共鸣和体验维度的沉浸感;第四,重新规划和建立具有市场化导向明确的市场主体,用以实施文旅项目的规划、运营、活动和基础设施管理、品牌塑造和营销推广、游客服务等。In the context of the integration of culture and tourism,both the country and the locals have proposed development plans for industrial tourism,and specific countermeasures to address existing problems in the re-planned and re-designed projects with the integration of culture and tourism:fi rst,the focus of the supply side of the integration of culture and tourism should change from persuading the audience and marketing its content and advantages of cultural and tourism resources,to creating a fi eld of industrial symbols that have meanings,carry information,and can provide travel experience.Second,the supply side of the integration of culture and tourism in Jilin Province should create a non-usual scene narration built by industrial symbols,so that visitors can have a physical and mental experience of“going far”.Third,in terms of the design and implementation of activities and experience projects,the industrial gene is used as the“awakening”sign to cause tourists to resonate and have the feeling of immersion.Fourthly,we should re-plan and re-establish a market-oriented market body to implement the planning,operation,events and infrastructure management,branding and marketing,and visitor services of cultural tourism projects.

关 键 词：文旅融合 工业旅游 去远 沉浸 

分 类 号：F592.7[经济管理—旅游管理]