我国体育产业与文旅产业高质量融合发展研究——基于价值网视角  

High-quality Integration Development of Sports Industry and Cultural Tourism Industry in China from the Perspective of Value Network

作　　者：张晓磊[1,2] 李海 ZHANG Xiaolei;LI Hai(Center of Sport Industry Development Research,Henan University of Economics and Law,Zhengzhou 450046,Henan,China;School of Economics and Management,Shanghai University of Sport,Shanghai 200438,China)

机构地区：[1]河南财经政法大学体育产业发展研究中心,河南郑州450046 [2]上海体育学院经济管理学院,上海200438

出　　处：《山东体育学院学报》2022年第4期21-28,共8页Journal of Shandong Sport University

基　　金：国家社会科学基金一般项目(编号:19BTY064);河南省哲学社会科学规划项目(编号:2021BTY001);河南省高校人文社会科学研究一般项目(编号:2022-ZZJH-388)。

摘　　要：以消费者价值为核心的价值网理论突破基于传统价值链进行产业融合的组织价值导向,实现从组织价值导向到顾客价值导向的根本性转变,有效破解“供需错配”问题,成为产业高质量融合发展的关键。该研究采用文献资料、逻辑分析等研究方法,在分析体育产业、文旅产业融合的内在逻辑和价值链解构与重塑的基础上,提出了体育产业与文旅产业融合发展的路径。主要结论为:以消费者价值实现为逻辑起点,价值网实现了基于消费者需求引致供给端融合的价值链理论与强调消费者价值为核心的价值网理论的契合;基于价值网的体育产业与文旅产业融合,从构筑消费者价值核心、坚持融合市场引领、筑牢深度体验基石、凸显品牌塑造支撑以及强化消费者价值实现等方面构建体育产业与文旅产业融合的积极路径,从而助力产业高质量融合发展。The value network theory with consumer value as the core has broken through the organizational value orientation of industrial integration based on the traditional value chain, realized the fundamental change from organizational value orientation to customer value orientation, effectively solved the problem of “supply and demand mismatch”, and become the key to the high-quality development of industrial integration. Using the methods of literature review and logical analysis, on the basis of analyzing the logic of sports industry and cultural tourism industry integration, and the deconstruction and remodeling of the value chain of sports and cultural tourism industry, the integrated development path of sports industry and cultural tourism industry is put forward. Conclusion: With the realization of consumer value as the logical starting point, the value network realizes the fit between the value chain theory of supply-side integration based on consumer demand and the value network theory that emphasizes consumer value as the core. Based on the value network sports industry and brigade industry integration, a positive path can be built by building the core of consumer value, adhering to the fusion market lead, building an in-depth experience foundation, highlighting brand support and strengthening consumer value realization, so as to promote the high-quality integration development of sports industry and cultural tourism industry in China.

关 键 词：体育产业 文旅产业 融合 价值网 高质量 

分 类 号：G80-052[文化科学—运动人体科学]