快递包装绿色化设计中融入地域性文化的实践探索  

Practical Exploration of Incorporating Regional Culture into the Green Design of Express Packaging

作　　者：郑淼 ZHENG Miao(Department of Chinese and Media,Bozhou College,Bozhou 236800,Anhui,China)

机构地区：[1]亳州学院中文与传媒系,安徽亳州236800

出　　处：《岭南师范学院学报》2022年第4期81-87,118,共8页Journal of Lingnan Normal University

基　　金：2017年度安徽亳州地区校级科研类型项目(BKR2017C21);2021年度安徽高校人文社会科学研究项目(SK2021A0752);2021年安徽省大学生创新训练项目(S202112926022)。

摘　　要：网购在方便人们日常生活的同时,海量快递也带来了严重的资源压力和环境污染问题。当前我国快递行业包装用量规模巨大、国家政策引导强劲、消费者需求多元,快递包装改革优化势在必行。尤其在快递过度包装、用材随意、暴力作业、设计滞后等问题越发突出的背景下,还需通过优化快递作业流程、选用地方特色材料、提高包装复用效率、提取地域文化元素等举措,切实提高快递包装的审美与文化价值,夯实快递减量化、绿色化发展的现实基础。While online shopping facilitates people’s daily life,mass express delivery also brings serious resource pressure and environmental pollution problems.At present,the packaging consumption in our country’s express industry is huge,national policy guidance is strong,and consumer demand is diversified.It is imperative to reform and optimize express packaging.Especially in the context of the increasingly prominent problems of express delivery,excessive packaging,random materials,violent operations,lagging design,etc.,measures such as optimizing express delivery procedures,selecting local characteristic materials,improving packaging reuse efficiency,and extracting regional cultural elements are needed to effectively improve the aesthetic and cultural value of express packaging,laying a solid foundation for the reduction and green development of express delivery.

关 键 词：快递包装 绿色化 地域文化 包装设计 

分 类 号：J524.2[艺术—艺术设计]