基于价值链理论的档案文创产品开发:模型构建与路径探析  

作　　者：王春晖 

机构地区：[1]河南财政金融学院图书馆

出　　处：《档案管理》2022年第5期53-55,共3页Archives Management

摘　　要：档案文创产品开发现存的同质化及产业化发展受阻困境要求必须深入至其内在机理层面加以探究。通过引入价值链理论,构建了以档案多元价值实现为核心,以档案文化资源挖掘与梳理、档案文化创意生成与投入、档案文创产品开发与制作、传播与推广及其消费与反馈为基础活动,以创意文化建设、组织模式搭建、技术手段赋能和制度体系保障为辅助活动的档案文创产品开发价值链模型,并从强化价值驱动、促进过程融合及夯实保障根基三个层面探析相应的实现路径。The existing dilemma of homogenization and industrialization in the development of archival cultural and creative products requires that we should explore its internal mechanism.By introducing the value chain theory,this paper constructs a value chain model for the development of archival cultural and creative products,which takes the realization of Archives'multiple values as the core and takes basic activities and auxiliary activities as the main content.Among them,the basic activities include five links:the excavation and sorting of archival cultural resources,the generation and input of archival cultural creativity,the development and production,dissemination and promotion,consumption and feedback of archival cultural and creative products.The auxiliary activities include four aspects:the construction of creative culture,the construction of organizational model,the empowerment of technical means and the guarantee of institutional system.Finally,this paper analyzes the corresponding realization path from three aspects:strengthening the value drive,promoting the process integration and consolidating the guarantee foundation.

关 键 词：档案文创产品 档案开发 档案价值 价值链理论 价值链模型 

分 类 号：G273.5[文化科学—档案学]