“十四五”时期我国体育传媒业的现实审视与发展路径  

Realistic survey and development path of China sports media industry in the“14th Five-Year Plan”period

作　　者：黄志强 宋永志 陈帅 韩朝阳 刘卓灵 HUANG Zhiqiang;SONG Yongzhi;CHEN Shuai;HAN Zhaoyang;LIU Zhuoling(Physical Education School of Shandong University,Jinan 250014,Shandong,China)

机构地区：[1]山东大学体育学院,山东济南250014

出　　处：《辽宁体育科技》2022年第5期46-50,58,共6页Liaoning Sport Science and Technology

基　　金：山东大学体育学院研究生科研创新基金项目“十四五时期我国体育旅游产业高质量发展研究”(项目编号:2021YTKJZD056)。

摘　　要：运用文献资料法,审视了我国体育传媒业产业规模、产业结构、产业市场的发展现状,研判了“十四五”时期我国体育传媒业所面临的机遇与挑战。机遇:多重利好政策相继出台,新兴数字技术迅猛发展,网络人口基数不断增大。挑战:市场监管不到位,法律保护难度大,价值观念不匹配。从理念导引、产业结构、产业治理、人才培养及法律保障5个方面提出了“十四五”时期我国体育传媒业的发展路径:创新监管模式,提升网络治理能力;完善配套法律,改善制度保障环境;厚植思想教育,形塑媒体价值;构建人才体系,助推产业持续发展;深化媒体融合,加快体育传媒转型。By using the method of literature,this paper surveys the developmental status quo of China’s sports media industry,including its scale,structure and market,and studies the opportunities and challenges during the 14^(th) Five-Year Plan period.The opportunities include the successive introduction of multiple favorable policies,the rapid development of emerging digital technologies and the growing population on the Internet;the challenges include inadequate market supervision,deviation of values and difficulty in legal protection.And then it puts forward the development path of China’s sports media industry during the 14^(th) Five-year Plan period from five aspects of value guidance,industrial structure,industrial governance,talent training and legal guarantee.

关 键 词：体育传媒业 “十四五”时期 体育产业 发展路径 

分 类 号：G80-05[文化科学—运动人体科学]