智慧旅游背景下旅游APP免费运营模式与盈利性分析  

Analysis of Free Business Model and Profitability of Travel Application under the Background of Smart Tourism

作　　者：张红娟[1] 温磊[1] ZHANG Hong-juan;WEN Lei(Yangling Vocational and Technical College,Yangling,Shaanxi 712100,China)

机构地区：[1]杨凌职业技术学院,陕西杨凌712100

出　　处：《杨凌职业技术学院学报》2022年第3期7-10,共4页Journal of Yangling Vocational & Technical College

基　　金：杨凌职业技术学院2018年自然科学基金项目(A2018076)。

摘　　要：在智慧旅游背景下,手机APP成为移动旅游的代名词,文章在对旅游APP板块进行划分的基础上,提出不同板块的免费运营模式,针对各类旅游APP的运营趋势及盈利性进行研究,并提出旅游APP未来发展建议。In the context of smart tourism,mobile Application has become a synonym for mobile tourism.Based on the division of the travel Application section,this paper proposes the free business model of different sections,studies the operation trend and profitability of various travel Applications,and puts forward some suggestions on the future development of travel Application.

关 键 词：智慧旅游 旅游APP 免费 盈利性 

分 类 号：F49[经济管理—产业经济] F592.7