基于消费者研究的老年健康生活服务模式设想  

Thinking on Models for Serving Older Adults in a Healthy Way on the Basis of Consumer Research

作　　者：段宏莉 邵鹏宇 张光普 DUAN Hongli;SHAO Pengyu;ZHANG Guangpu(China Resources Sanjiu Medical&Pharmaceutical Co.,Ltd,Shenzhen 518110,Guangdong Province,China)

机构地区：[1]华润三九医药股份有限公司,广东深圳518110

出　　处：《老龄科学研究》2022年第8期69-78,共10页Scientific Research on Aging

摘　　要：如何围绕老年人群健康生活服务需求满足,借助5G技术、工业互联网、人工智能等现代科技,通过模式创新发力供给端,推动制造业和服务业升级,促进老龄健康产业发展,已成为重要研究课题。通过绘制老年人群画像,洞察老年人群健康消费的行为和态度,挖掘老年人群对健康生活的需求及痛点。在此基础上,提出一站式健康生活服务模式设想,为老年健康生活服务需求端提供场景化居家生活体验、差异化商品优选、社交式购物体验,以及同理心服务,为供给端提供大数据驱动的产品开发与创新服务。通过创新商业模式,提升制造业和服务业效率,以期为构建可迭代、可复制、可持续的老年健康生活服务模式提供新思路。In terms of serving older adults in a healthy way,it has become an important research topic to upgrade the manufacturing and service industries,and accelerate the senior health industry through supply side model innovations,5G technologies,industrial Internet,artificial intelligence and other modern technologies.By drawing a portrait of the elderly population,this paper tried to gain insight into the behavior and attitudes of health consumption of the elderly population,and then explore their demands and sticking points of this industry.On this basis,a one-stop thinking on serving older adults in a healthy way is proposed,which presents the supply side with big data-driven product development and innovation service,and provide the demand side with scenario-based home life experience,differentiated product choice,empathy service and shopping experience characterized by social networking.Through innovating business models and improving the efficiency of the manufacturing and service industry,this paper hopes to provide new insights for building an iterable,replicable and sustainable service model for serving the elderly population in a healthy way.

关 键 词：老年健康生活服务 需求端 供给端 老年健康服务痛点 老龄经济 

分 类 号：C913.6[经济管理]