卷入度对酒店实习生忠诚度的影响  

THE EFFECTS OF INVOLVEMENT ON LOYALTY OF STUDENT INTERNSHIPS AT HOTELS

作　　者：周梦贞 杨钊[2] ZHOU Meng-zhen;YANG Zhao(College of Geography and Tourism,Anhui Normal University,Wuhu 241000,Anhui,China;Tourism Development and Planning Research Center of Anhui Normal University,Wuhu 241000,Anhui,China)

机构地区：[1]安徽师范大学地理与旅游学院,安徽芜湖241000 [2]安徽师范大学旅游发展与规划研究中心,安徽芜湖241000

出　　处：《云南地理环境研究》2022年第4期58-67,共10页Yunnan Geographic Environment Research

摘　　要：以酒店实习生忠诚度为研究对象,基于卷入度理论,通过层级回归等方法探究了实习生与实习酒店之间的内在联系对实习忠诚度的影响。研究发现:(1)卷入度对实习忠诚度有显著正向影响;(2)实习满意度在卷入度与实习忠诚度之间起部分中介作用;(3)心理资本调节了卷入度对实习忠诚度的影响,卷入度与实习忠诚度之间的正向关系在高心理资本条件下要比低心理资本条件下强。Taking the loyalty of student internships at hotels as the research object, based on the involvement theory, the method of hierarchical regression was used to explore the effects of the internal connection between students and internship hotels on internship loyalty.The results showed that:(1)Involvement had a significant positive effect on internship loyalty;(2)Internship satisfaction played a partial mediator role between involvement and internship loyalty;(3)Psychological capital moderated the effects of involvement on internship loyalty, and the positive relationship between involvement and internship loyalty was stronger in high psychological capital condition than in low psychological capital condition.

关 键 词：卷入度 实习满意度 实习忠诚度 心理资本 

分 类 号：C915[经济管理] K901[社会学]