作为纯粹媒介的货币:作为媒介理论的“货币哲学”  

Money as Pure Media:Simmel’ Philosophy of Money as Media Theory

作　　者：王佳鹏 WANG Jiapeng(School of Journalism and Communication, Nanjing University)

机构地区：[1]南京大学新闻传播学院

出　　处：《国际新闻界》2022年第7期118-135,共18页Chinese Journal of Journalism & Communication

摘　　要：齐美尔不仅是人际传播的奠基者,而且是先驱性的媒介理论家,尤其是其“货币哲学”。他站在先验主义的立场,从形式主义和关系主义视角出发,以现象学式的方法,对货币这一范例性现象进行了透视。他认为日益脱离实体的货币是媒介功能的最巅峰表达或最纯粹形式,从这一范例可透视现代社会的纯粹形式化、媒介化趋势。具体则是通过剖析货币经济学这一经验科学“之前”的“先验”和“之后”的“后验”,来把握纯粹形式化和媒介化的“逻辑前提”和“社会文化后果”。齐美尔的媒介理论尽管不乏一些零散的拾穗者,但却似乎没有明确的继承人。重新阐述齐美尔媒介理论的当代意义在于将媒介理论提升到社会理论的高度,不但在范围上扩展为“万物皆媒”,而且在理论取向和方法论上超越强调媒介技术性、物质性的媒介中心主义的媒介化理论,建构能够凸显出媒介社会性、文化性的非媒介中心主义的媒介理论。Simmel is not only the founder of interpersonal communication,but also a pioneering media theorist,especially his “philosophy of money”.Standing at a transcendentalist standpoint,from the perspectives of formalism and relationism,he takes a phenomenological approach to see money as an exemplary phenomenon.He believes that money,which is increasingly disembodied,is the purest form of media function.From this exemplification,he pointed out the pure formalization and mediatization trend of modern society.Specifically,by analyzing the “before” and “after” of empirical science of money economics,to grasp the “logical premise” and “social and cultural consequences” of pure mediatization.Simmel’s legacy of media theory,though not without some scattered gleaners,seems to lack a heir.The contemporary significance of re-elaborating Simmel’s media theory lies in elevating media theory to the height of social theory,not only expanding the scope to “everything is a media”,but also transcending the mediacentrism that emphasizes the technicality and materiality of media,but construct a non-mediacentrism-oriented media theory that emphasizes the social and cultural nature of the media.

关 键 词：齐美尔 货币 媒介 媒介理论 

分 类 号：F820[经济管理—财政学] G206[文化科学—传播学]