跨境数字平台视角下中小企业出口绩效提升路径研究——基于国际化增值能力的中介作用  

Research on the path of smes’ export performance improvement from the perspective of cross-border digital platform:Based on the mediating role of international value-added capacity

作　　者：章雁峰 ZHANG Yanfeng(Zhejiang Yuying Vocational And Technical College,Hangzhou Zhejiang 310018,China)

机构地区：[1]浙江育英职业技术学院,浙江杭州310018

出　　处：《未来与发展》2022年第9期92-99,共8页Future and Development

基　　金：浙江省教育厅2021第一批省级课程思政教学项目““教育魔方”工程建设背景下的跨境电商专业课程思政研究与实践”(编号:JXYJ202101);浙江省教育厅2021年度高校国内访问工程师“校企合作项目”跨境数字平台助力下的浙江中小企业国际化成长路径探索(项目编号:FG2021252)。

摘　　要：在跨境贸易快速发展的背景下,跨境数字平台凭借着先进的信息数字技术和强大的全球资源整合能力逐渐成为国际贸易生态中的枢纽,因此,平台赋能中小企业出海成为学界关注的新热点。文章从赋能理论和增值能力理论整合的视角,研究跨境数字平台赋能对于中小企业出口绩效的影响,研究国际化增值能力的中介作用。基于中小企业的跨境电商开展问卷调查,结果表明:跨境数字平台赋能可以显著地提高中小企业出口的绩效,调整国际化增值能力包含的新产品能力开发、品牌运营能力、站内外营销能力、客户关系管理能力4个维度,在跨境数字平台赋能对中小企业出口绩效的正向影响的基础上,发挥部分中介作用。研究构建了跨境数字平台赋能对中小企业出口业绩提升的影响机制,为中小企业通过跨境数字平台提升国际化增值能力,为企业出口创新发展提供有效的启示。In the context of the rapid development of cross-border trade, cross-border digital platform with advanced information and digital technology and strong global resource integration ability gradually become the hub of international trade ecology, therefore, platform enabling smes to go abroad has become a new focus of academic attention.From the perspective of the integration of empowerment theory and value-added capability theory, this paper studies the impact of cross-border digital platform empowerment on smes’ export performance and the mediating role of internationalization value-added capability.The questionnaire survey based on cross-border e-commerce of small and medium-sized enterprises shows that:Cross-border digital platform can assign can significantly improve the performance of small and medium-sized enterprises to export, adjustment of international value-added capability contains the ability of new product development, brand operation ability, ability to stand the internal and external marketing, customer relationship management ability four dimensions, in cross-border digital platform can assign for small and medium-sized enterprises,on the basis of the export performance, partial intermediary role into full play.The influence mechanism of cross-border digital platform empowerment on smes’ export performance improvement is studied and constructed, which provides effective inspiration for smes to enhance their international value-added capacity through cross-border digital platform and for enterprises’ export innovation and development.

关 键 词：跨境数字平台赋能 国际化增值能力 出口绩效 中介作用 

分 类 号：F206[经济管理—国民经济]