协会改革背景下我国大学体育联赛市场化探索  

Research on Marketization of University Sports League in China under the Background of Association Reform

作　　者：王龙飞 姚远[3] 叶小瑜[2] WANG Longfei;YAO Yuan;YE Xiaoyu(Office of Academic Affairs,Nanjing Sport Institute,Nanjing 210014,China;School of Sports Industry and Leisure,Nanjing Sport Institute,Nanjing 210014,China;School of Physical Education,Henan University,Kaifeng 475001,Henan,China)

机构地区：[1]南京体育学院教务处,南京210014 [2]南京体育学院体育产业与休闲学院,南京210014 [3]河南大学体育学院,河南开封475001

出　　处：《西安体育学院学报》2022年第4期462-469,共8页Journal of Xi'an Physical Education University

基　　金：教育部人文社会科学研究项目(15YJA890012)。

摘　　要：运用文献资料法、比较分析法等研究方法,以我国大学体育联赛为考察对象,从政府、协会与市场的关系入手,探索协会改革背景下我国大学体育联赛的市场化改革。研究认为,均衡市场逐利性与教育公益性是大学体育联赛市场化改革的核心问题,协会改革背景下,我国应采取政府引导、协会独立、市场运营的方式协同促进大学体育联赛的市场化改革。借鉴国际经验、结合我国协会改革的现实图景,提出我国大学体育联赛市场化改革的对策:坚持政府引导,完善大学体育联赛的外部环境;促进协会独立,激活大学生体育联赛市场化的内部机制;引入市场机制,扩大大学体育联赛的产业规模。Using the methods of literature, comparative analysis and so on, taking the university sports league of China(USLC) as the object of investigation, starting from the relationship between the government, the association and the market, this paper explores the market-oriented reform of the USLC under the background of the association reform.The author believes that the balanced market profit seeking and educational public welfare are the core issues of the market-oriented reform of USLC.Under the background of association reform, China should adopt the ways of government guidance, association independence and market operation to jointly promote the market-oriented reform of USLC.In view of international experience for reference and combining with the realistic picture of the reform of Chinese association, this paper puts forward the countermeasures for the marketization reform of Chinese university sports league: adhere to the guidance of the government and improve the external environment of the university sports league;promote the independence of the association and activate the internal mechanism of the marketization of the college students’ sports league;introduce market mechanism and expand the industrial scale of college sports league.

关 键 词：政府 协会 市场 大学体育联赛 改革 

分 类 号：G80-053[文化科学—运动人体科学]