基于女性消费者视角的女性主题酒店发展分析  

Analysis on the Development of Female-Themed Hotels from the Perspective of Female Consumers

作　　者：唐玉兔 夏汉军[1] TANG Yu-tu;XIA Han-jun(College of Geographical Sciences and Tourism,Hunan University of Arts and Sciences,Changde 415000,Hunan,China;Graduate School of Laceim University,Batangas 4200,Philippines)

机构地区：[1]湖南文理学院地理科学与旅游学院,湖南常德415000 [2]莱西姆大学研究生院,菲律宾八打雁4200

出　　处：《江苏商论》2022年第10期12-15,共4页Jiangsu Commercial Forum

基　　金：湖南省教育厅科学研究优秀青年项目“湖南省高星级酒店时空分异规律、影响因素及后疫情时代发展对策研究”(20B404);湖南省教育厅科学研究一般项目“三维视角下推动洞庭湖生态旅游产业高质量发展的机制与对策研究”(21C0520);2022年常德市社科成果评审委员会课题“全域旅游背景下的常德旅游”(CSP22YC99)。

摘　　要：针对当前女性主题酒店发展过程中存在撤销客房的问题,结合女性主题酒店的发展现状开展问卷调查,并从女性消费者的认知与需求等视角分析女性主题酒店发展的制约因素与相关对策。针对性地提出女性主题酒店发展建议,可为酒店开发与管理提供参考。Aiming at the problem of canceling guest rooms in the current development of female-themed hotels,a questionnaire survey was carried out in combination with the development status of female-themed hotels,and the constraints and countermeasures for the development of female-themed hotels were analyzed from the perspectives of female consumers'cognition and needs..Proposals for the development of women-themed hotels are put forward in a targeted manner,which can provide reference for hotel development and management.

关 键 词：女性消费者 女性主题酒店 制约因素 发展趋势 

分 类 号：F719.2[经济管理—产业经济]