科技赋能 重庆旅游更智慧  

Empowered by Technology:Smarter Tourism in Chongqing

作　　者：杨艳 Yang Yan

机构地区：[1]不详

出　　处：《重庆与世界》2022年第9期36-39,共4页The World & Chongqing

摘　　要：2022智博会上,重庆智慧旅游展厅成为一大亮点,大足石刻研究院、银联商务、重庆旅游云信息科技、科大讯飞等多个单位携众多全新智慧旅游产品亮相,呈现一批提升文旅精细化管理和服务体验的智能化“神器”,带领观众探寻文旅大数据的奥妙,体验智慧旅游的魅力。智能化,提升管理服务近年来,随着“大数据+旅游”的持续应用,通过旅游大数据,对游客画像及旅游舆情进行分析,可以有效提升协同管理和公共服务能力,推动旅游服务、旅游营销、旅游管理、旅游创新等变革。At the Smart China Expo 2022,Chongqing Smart Tourism Exhibition Hall has become a highlight.Exhibitors including the Academy of Dazu Rock Carvings,China UnionPay Merchant Services(China UMS),Chongqing Tourism Cloud Information Technology,and iFlytek brought various brand-new smart tourism products to the expo,presenting a number of smart“secret tools”designed to improve the refined management and service experience of culture and tourism sector.The visitors were provided with opportunities to explore the power of big data in culture and tourism and experience the charm of smart tourism.

关 键 词：智慧旅游 旅游营销 精细化管理 服务体验 银联 重庆旅游 大数据 大足石刻 

分 类 号：F59[经济管理—旅游管理]