新疆生产建设兵团农六师畜产品品牌建设发展思路  

How to Develop the Brand of Livestock Products in 6th Division of Xinjiang Corps

作　　者：杨玉霞[1] 魏龙丽 吴荷群[1] YANG Yuxia;WEI Longli;WU Hequn(Animal Husbandry and Veterinary Xinjiang Production and Construction Corps of the 6th Division of Xinjiang Corps,Wujiaqu Xinjiang 831300,China)

机构地区：[1]新疆生产建设兵团农六师畜牧兽医工作站,新疆五家渠831300

出　　处：《畜牧兽医科学（电子版）》2022年第6期167-168,共2页Graziery Veterinary Sciences：Electronic Version

基　　金：2018年兵团“十件实事”农业技术辐射带动工程《多浪羊与肉羊杂交高效养殖技术示范与推广》。

摘　　要：新疆生产建设兵团农六师是畜牧大师,但是畜产品生产加工行业发展滞后,不能深入挖掘畜产品价值,如何提升畜产品生产产值成为兵团六师畜牧业发展的关键问题。该文根据兵团六师畜牧业发展的现状,分析畜产品品牌建设存在的问题,提出今后品牌建设的发展思路,为兵团六师畜牧业的健康发展指明方向。The 6th Division of Xinjiang Corps is a big county of animal husbandry,but the development of animal products production and processing industry lags behind,and can not deeply tap the value of animal products.Therefore,how to increase the production value of livestock products has become a key issue in the development of the 6th Division of Xinjiang Corps’ s livestock industry.Based on the status quo of the development of the 6th Division of Xinjiang Corps’ s animal husbandry,this paper analyzes the problems in the brand building of animal products,and puts forward the development ideas of brand building in the future,which will point out the direction for the healthy development of the 6th Division of Xinjiang Corps’ s animal husbandry.

关 键 词：畜产品 品牌建设 发展思路 

分 类 号：F323.5[经济管理—产业经济]