新型城市化背景下传统文化与旅游业融合发展研究——以宁波为例  

Research on Integrated Development of Traditional Culture and Tourism under the Background of New Urbanization:A Case Study of Ningbo

作　　者：罗俊杰[1] 黄文杰 LUO Junjie;HUANG Wenjie(Zhejiang Wanli University,Ningbo Zhejiang 315100;Ningbo Institute of Culture and Art,Ningbo Zhejiang 315000)

机构地区：[1]浙江万里学院法学院,浙江宁波315100 [2]宁波文化艺术研究院,浙江宁波315000

出　　处：《浙江万里学院学报》2022年第5期66-72,共7页Journal of Zhejiang Wanli University

摘　　要：宁波传统文化资源较为丰富,如何充分发掘历史人文资源以提升城市软实力成为新型城市化的重要课题。基于宁波文化旅游业融合发展的历史与现状的考察,认为在新型城市化理念下,宁波应当根据文化旅游业融合发展的需要统筹规划传统文化资源集聚区,合理布局文化集聚区内重要功能区,以提升文化资源的旅游业价值。在文化旅游业融合发展的途径上应创新文旅集团的“文化运营商”模式,构建传承文化和创新创业的产教融合机制,建立文化集聚区市民就业创业和文化消费新模式。文旅融合发展将在文化规划、文化传承、城市软实力、才智支持和空间再造等方面为宁波新型城市化做出贡献。Ningbo is rich in traditional cultural resources.How to fully explore historical and cultural resources to enhance urban soft power has become an important topic of new urbanization.Based on the investigation of the history and current situation of the integrated development of cultural tourism in Ningbo,it is considered that under the new concept of urbanization,Ningbo should plan the traditional cultural resource agglomeration area according to the needs of the integrated development of cultural tourism,and reasonably arrange the important functional areas in the cultural agglomeration area,so as to improve the tourism value of cultural resources.In the way of integrated development of culture and tourism,we should innovate“the cultural operator”mode of culture and tourism group,construct the production and education integrated mechanism to inherit culture and innovation and entrepreneurship,and establish a new mode of employment,entrepreneurship and cultural consumption of citizens in cultural agglomeration areas.The integration of culture and tourism will contribute to the new urbanization of Ningbo in terms of cultural planning,cultural heritage,urban soft power,intellectual support and space reconstruction.

关 键 词：传统文化集聚 旅游业价值 文旅融合 新型城市化 

分 类 号：G122[文化科学] F592[经济管理—旅游管理]