宁夏特色农产品品牌营销优化策略研究  

Brand Marketing Optimization Strategy of Ningxia Characteristic Agricultural Products

作　　者：王庆锋[1] 徐会芳 Wang Qingfeng;Xu Huifang(Business School of Ningxia Polytechnic,Yinchuan,Ningxia 750021)

机构地区：[1]宁夏职业技术学院商学院,宁夏银川750021

出　　处：《宁夏农林科技》2022年第4期70-72,共3页Journal of Ningxia Agriculture and Forestry Science and Technology

基　　金：2018年宁夏青年哲学社会科学和文化艺术人才托举工程项目;2022年中国物流学会、中国物流与采购联合会研究课题(2022CSLKT3-211);全国高校职业院校物流教改教研课题(JZW2022168);2020年度宁夏高等学校科学研究项目(NGY2020141)。

摘　　要：宁夏地处我国西部内陆黄河上游地区,气温日较差大、日照时间长、太阳辐射强的半湿润半干旱气候决定了宁夏适合走特色农产品带动农业发展的道路。对宁夏特色农产品品牌营销进行分析研究,可以促进宁夏乡村特色农业的发展和农产品品牌价值的提高,满足消费者对宁夏特色农产品多种类和高品质的需求,助力乡村振兴。Ningxia is located in the upper reaches of the Yellow River in the western inland of China.With temperature diurnal range,long sunshine time and strong solar radiation,the semi-humid and semi-arid climate determines that Ningxia is suitable to develop the characteristic agricultural products.In this paper,Ningxia characteristic agricultural products were analyzed and studied,aiming to promote the development of Ningxia characteristic agricultural products,enhance their brand values,meet the needs of consumers and help rural revitalization in the long term.

关 键 词：宁夏 特色农产品 品牌营销 优化策略 

分 类 号：F326[经济管理—产业经济]