皮革行业商务英语人才需求与教学模式分析  

Analysis of Talent Demand and Teaching Mode of Business English in Leather Industry

作　　者：姜晓丽[1] JIANG Xiao-li(Xi'an Peihua University,Xi'an 710000,China)

机构地区：[1]西安培华学院,陕西西安710000

出　　处：《中国皮革》2022年第9期16-19,共4页China Leather

基　　金：陕西省社会科学基金项目(2018Q20)。

摘　　要：伴随皮革产业对外贸易的持续增长,皮革出口业对商务英语人才的需求日盛。在此背景下,将某学校商务英语专业作为研究目标,对皮革行业英语人才的学习动机及岗位需求进行调研。结果表明:学习的主要动机是为了就业,所占比例大于81%,其次为了获得英语等级证书及翻译证书。从人才需求层面,进一步探讨了皮革领域英语教学的有关特征,如教学原则、内容及方式等,以期将需求当作主线,为人才培养提供借鉴。With the continuous growth of foreign trade in the leather industry,the leather export industry has a growing demand for business English talents.Taking the business English major of a school as the research goal,this paper investigated the learning motivation and job requirements of English talents in the leather industry.The results show that the main motivation of learning is employment,accounting for more than 81%,followed by obtaining English level certificate and translation certificate.From the perspective of talent demand,this paper further discussed the relevant characteristics of English Teaching in leather field,such as teaching principles,contents and methods,in order to take demand as the main line and provide reference for talent training.

关 键 词：人才需求 皮革领域 商务英语 岗位需求 

分 类 号：TS56[轻工技术与工程—皮革化学与工程]