跨境电商对鞋类企业的出口影响研究  

Impact of Cross-Border E-commerce on Export of Footwear Enterprises

作　　者：刘列转[1] LIU Lie-zhuan(Baoji Vocational&Technical College,Baoji 721013,China)

机构地区：[1]宝鸡职业技术学院,陕西宝鸡721013

出　　处：《中国皮革》2022年第9期93-95,100,共4页China Leather

基　　金：陕西省职业技术教育学会2022年度职业教育研究课题(2022SZX198)。

摘　　要：跨境电商是指跨境电子商务,买卖双方通过跨境物流运输货品,从而达成交易的一种国际商业活动。如今跨境电商的商业运营模式逐渐成熟,已成为鞋类企业世界发展的对外窗口,尤其是在营销手段持续受到疫情冲击的影响下,跨境电商特点明显,具有线上交易、交易链条短、非接触式交货等优势,成为很多鞋类企业降低疫情影响、实现数字化转型升级的重要途径。研究跨境电商对鞋类企业出口贸易的影响,有利于剖析鞋企发展特质,为鞋企实现渠道突围提供参考,有助于我国外向型鞋企保生产、促订单、稳市场。Cross border e-commerce refers to an international business activity in which buyers and sellers transport goods through cross-border logistics and reach a transaction.Nowadays,the business operation mode of crossborder e-commerce is gradually maturing and has become an external window for footwear enterprises to develop in the world.Especially under the influence of the continuous impact of the epidemic on marketing means,cross-border ecommerce has obvious characteristics,such as online trading,short trading chain,non-contact delivery and other advantages.It has become an important way for many footwear enterprises to reduce the impact of the epidemic and realize digital transformation and upgrading.Studying the impact of cross-border e-commerce on the export trade of footwear enterprises is conducive to analyzing the development characteristics of footwear enterprises,providing reference for footwear enterprises to achieve channel breakthrough,and helping China's foreign-oriented footwear enterprises maintain production,promote orders,and stabilize the market.

关 键 词：鞋企 出口 跨境电商 

分 类 号：TS94[轻工技术与工程—服装设计与工程]